fbpx

What’s Happening:

Nine years ago, Emily Weiss started a beauty blog called Into the Gloss. Today, that blog has evolved into Glossier, an online shopping brand selling beauty products along with Weiss’s personal views, advice and tips. Glossier is now worth $1.2 billion, selling one of its £14 Boy Brow products every 32 seconds.

Why it Matters:

With roughly 500 million blogs on the Internet, finding the secrets to break through to become a major brand with high revenue is extremely difficult. As Weiss told the Financial Times in an interview, she took an “Apple-like approach” to the business, particularly when it came to product creation and development.


Sign in to your account to read the rest

Purchase your SODP membership

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS
  • Advisory Support
  • Insights & Data
  • Content Cluster Strategy Toolkit

You're busy, but you like to
get the best of digital media publishing.

Let it come to your inbox once
a week.

newsletter
 OFFICE HOURS 
 February 2 | 2 PM ET 

what makes up high-quality content and how to measure content effectiveness

February office hours will cover everything content-related for digital publishers. We will discuss how to produce high-quality content, what users see as high-quality content, how to consistently track your content’s performance, and more.

jeff coyle

Jeff Coyle | Co-founder, Chief Strategy Officer | MarketMuse

vahe arabian

Vahe Arabian | Founder | SODP

CLAIM YOUR FREE SEAT:

Stay on top of news and trends in digital publishing with our newsletter