Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
Nine years ago, Emily Weiss started a beauty blog called Into the Gloss. Today, that blog has evolved into Glossier, an online shopping brand selling beauty products along with Weiss’s personal views, advice and tips. Glossier is now worth $1.2 billion, selling one of its £14 Boy Brow products every 32 seconds.
Why it Matters:
With roughly 500 million blogs on the Internet, finding the secrets to break through to become a major brand with high revenue is extremely difficult. As Weiss told the Financial Times in an interview, she took an “Apple-like approach” to the business, particularly when it came to product creation and development.