Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
What’s happening:
The Dot’s founders, Barry Pace and Fred Rivett, started the company to address the deep disconnect between news providers and readers. Believing that the news was slowly dying, with most readers passively reading news stories from platforms like Facebook and Twitter, they set out to figure out what to do about it.
They came up with a vision: To create a headline news app where younger generations could engage with meaningful news and current events, to promote and enrich civic engagement to higher levels than ever before.
Why it matters:
With fewer people seeking out real news stories and the high distrust of the media today, Pace and Rivett felt that news providers are too important to let that trend continue. They learned that people between the ages of 18–24 generally have much ‘fresher’ habits when it comes to consuming news, and tend to be heavily influenced by social media.
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