Google has confirmed that it is making changes to its Chrome internet browser, closing a loophole that made it possible for websites to detect and intercept users who were privately browsing in incognito mode.
Why it Matters:
The Google Chrome change will take effect on July 30. For digital publishers who use metered paywalls, this could spell trouble as the Chrome update may allow incognito users to bypass the log-in/subscribe step for continued access to content.
Some of the key findings from the Adobe report include: