Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Melbourne to keep an eye on.
The Age
Herald Sun
The New Daily
The Design Files
Power Retail
EngageMedia
City of Melbourne
North West City News
iMCP Melbourne Chinese Post
The Age
Founded in 1854 by John Cooke, Henry Cooke, and Walter Powell, The Age is a daily newspaper and digital publication owned by Nine Entertainment. Considered a ‘newspaper of record’ – a status assigned to major national newspapers that have a reputation for authoritative and independent coverage – The Age covers political, business, lifestyle, travel, and sport news, syndicating some articles from its sister newspaper the Sydney Morning Herald.
The Age attracts an average of 18.52M visitors per month, with 25.17% using desktop and 74.83% on mobile. Predominantly from Australia, the site sees 30.24% organic, 58.32% direct, 7.65% social, and 3.79% other traffic.
Herald Sun
A tabloid-format daily newspaper, Herald Sun is owned by News Corp Australia. First published as the Herald Sun in 1990, the publication is a result of a merger of The Sun News-Pictorial and The Herald. The publication’s main verticals are business, entertainment, lifestyle, and sport. According to the publication, it reaches “4.348m people in print and digital every month with an additional audience across social media of more than 1.2 million.”
Herald Sun attracts an average of 9.060M visitors per month, with 37.10% using desktop and 62.90% on mobile. Predominantly from Australia, the site sees 31.14% organic, 58.70% direct, 6.21% social, and 3.95% other traffic.
The New Daily
A product of Solstice Media, The New Daily was founded in 2013 and is owned by Industry Super Holdings. The publication features news and opinion pieces in the fields of life, finance, travel, sport, and work. All of the content by The New Daily is free to access. The gender split of its readership is 58/42 female-to-male. The largest age category of readers (30.4%) is 50-64, followed by 65+ (29.5%). “The New Daily reader is more likely to be 35+, comfortable financially, well-educated, live on the eastern seaboard and in a mid-life stage.”
The New Daily attracts an average of 3.436M visitors per month, with 26.92% using desktop and 73.08% on mobile. Predominantly from Australia, the site sees 26.12% organic, 61.97% direct, 5.28% social, and 6.63% other traffic.
The Design Files
The Design Files, based in Melbourne, Australia, is a digital design publication founded by Lucy Feagins in 2008. It covers topics such Australian homes, gardens, art, architecture, interior design, and food. In addition to publishing digital content, The Design Files hosts art exhibitions, events, talks and pop-ups.
The Design Files attracts an average of 280,574 visitors per month, with 43.29% using desktop and 56.71% on mobile. Predominantly from Australia, the site sees 26.32% organic, 35.20% direct, 36.42% social, and 2.06% other traffic.
Power Retail
Founded in 2010 by Grant Arnott, Power Retail publishes content geared toward online retail professionals. In addition to providing retail news, Power Retail publishes interviews with local and national retail leaders, research reports, industry studies, and best practice guides. Power Retail hosts The Power Retail All Star Bash – an annual awards night for the ecommerce industry – along with other industry events.
Power Retail attracts an average of 32,795 visitors per month, with 28.54% using desktop and 71.46% on mobile. Predominantly from Australia, the site sees 57.70% organic, 33.22% direct, 6.16% social, and 2.92% other traffic.
EngageMedia
EngageMedia is a non-profit organization and digital publisher. Founded in 2005 by Anna Helme and Andrew Lowenthal, EngageMedia’s mission is to “promotes digital rights, open and secure technology, and social issue documentary.” With staff spread out across Asia-Pacific, including Thailand, India, Malaysia, Indonesia, and others, EngageMedia is headquartered in Melbourne, Australia.
EngageMedia attracts an average of 32,758 visitors per month, with 29.91% using desktop and 70.09% on mobile. Predominantly from Malaysia, the site sees 47.12% organic, 46.94% direct, 4.27% social, and 1.67% other traffic.
City of Melbourne
City of Melbourne’s local government’s website is included in the list due to its active news section. City residents – and those interested in the news and stories about Melbourne – can access news on topics such as economy, community, sustainability, culture and heritage, and others. Additionally, City of Melbourne publishes a quarterly print magazine that puts a spotlight on local projects, places, events, and people.
City of Melbourne attracts an average of 28,008 visitors per month, with 25.12% using desktop and 74.88% on mobile. Predominantly from Australia, the site sees 61.55% organic, 18.74% direct, 11.30% social, and 8.41% other traffic.
North West City News
North West City News is an independent monthly print newspaper and website established in 2021 focused on North and West Melbourne, Kensington, and Parkville Gardens. It covers local stories and news in politics, business, environment, government, and arts and culture. It distributes 14,000 printed copies on a monthly basis.
North West City News attracts an average of 6,055 visitors per month, with 23.83% using desktop and 76.17% on mobile. Predominantly from Australia, the site sees 73.02% organic, 11.01% direct, 13.41% social, and 2.56% other traffic.
iMCP Melbourne Chinese Post
iMCP Melbourne Chinese Post caters to the Chinese community in Victoria, Australia. Founded in 1992, it features coverage of events in Australia along with in-depth articles on events, food, travel, fashion, real estate and investment, education, parenting, and a number of other areas.
iMCP Melbourne Chinese Post attracts an average of 5,778 visitors per month, with 19.54% using desktop and 80.46% on mobile. Predominantly from Australia, the site sees 75.36% organic, 22.36% direct, 2.06% social, and 0.22% other traffic.