Publisher growth tactics for election season | WEBINAR

Zicheng Cheng

Zicheng Cheng joined the University of Arizona School of Journalism in Fall 2024. Born and raised in Guangzhou, China, she earned her bachelor’s degree from Sun Yat-sen University. She then moved to the U.S. to complete her M.S. in Mass Communication at Boston University and her Ph.D. in Mass Communications at the Pennsylvania State University. Cheng’s research focuses on digital journalism and political communication, exploring how people consume and engage with news information on digital media and its societal and political impacts. She mainly uses quantitative methods such as surveys, computational analysis, and experiments. Her work has been published in the Journal of Communication, Human Communication Research, The International Journal of Press/Politics, Social Science Computer Review, and others.

Using TikTok Could Be Making You More Politically Polarized, New Study Finds

People on TikTok tend to follow accounts that align with their own political beliefs, meaning the platform is creating political echo chambers among its users. These findings, from a study my collaborators, Yanlin Li and Homero Gil de Zúñiga, and I published in the academic journal New Media & Society, show that people mostly hear from voices they already agree with. […]

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