Tina McCorkindale, Author at State of Digital Publishing

How Gig Workers are Affecting the Future of Work

The number of U.S. independent contractors, also known as gig workers or freelancers, is annually increasing. While the figures vary widely, the U.S. Federal Reserve reports around 5 percent of workers are gig workers. Some reports, including a 2018 Gallup poll, contend that as high as one-third of the U.S. population have a gig work […]

The Importance of Technographics: Not Everyone is an Active Online Poster

Every year, analytics companies sell millions of dollars of their products and services to companies looking to better understand their stakeholders—consumers, employees, potential customers, etc.. Companies, in turn, present these reports to their executive team to better understand how their stakeholders perceive the company as well as their likelihood to engage in pro-company behaviors, such […]

How responsible are social media platforms for spreading and fixing disinformation?

The Institute for Public Relations just launched its inaugural 2019 IPR Disinformation in Society Report that investigates the role of disinformation, or deliberately misleading or biased news or information, in society. IPR conducted a nationally represented survey of 2,200 Americans from March 14-19, 2019 to determine the prevalence of disinformation in society, who is responsible […]

Why Do People Crave “Likes” on Social Media?

Have you ever posted something on social media and then later checked to see how many “likes” you received? Have you ever clicked on a notification pushed to your smartphone from a social media platform? And do you feel a slight psychological rush before you check your social feed? You are not alone and there […]

Understanding the Science of Influence and Influencers

Influencers (aka brand ambassadors) are increasingly becoming go-to channels of an organization’s digital, marketing, and communication strategy. Recently, both micro-influencers (smaller number of followers, but highly-engaged influencers) and celebrities descended upon the Coachella Music Festival, attended by more than 250,000 music fans, to push products, services, and experiences. Wired shared an article about this “sponcon,” […]

Combatting Declining Attention Spans in an Era of Noise

“A goldfish has a longer attention span than a person.” This was the most frequently cited finding of a 2015 Microsoft study that triggered a wave of articles in the popular press about dwindling attention spans (for the record, according to the study, a goldfish has an attention span of nine seconds, a human only […]