Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Monetization Week 2025
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner

    Tina McCorkindale

    President and CEO
    Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations. She taught as a professor for 15 years, and has more than 10 years of experience working in corporate communication and analytics. She has more than 150 presentations and publications in books and journals with a research focus in digital and behavior. She lives in Seattle, WA.
    Link Envelope Facebook X-twitter Linkedin Instagram
    gig work journalist

    How Gig Workers are Affecting the Future of Work

    The number of U.S. independent contractors, also known as gig workers or freelancers, is annually increasing. While the figures vary widely, the U.S. Federal Reserve reports around 5 percent of workers are gig workers. Some reports, including a 2018 Gallup poll, contend that as high as one-third of the U.S. population have a gig work […]

    Technographics

    The Importance of Technographics: Not Everyone is an Active Online Poster

    Every year, analytics companies sell millions of dollars of their products and services to companies looking to better understand their stakeholders—consumers, employees, potential customers, etc.. Companies, in turn, present these reports to their executive team to better understand how their stakeholders perceive the company as well as their likelihood to engage in pro-company behaviors, such […]

    disinformation cover

    How responsible are social media platforms for spreading and fixing disinformation?

    The Institute for Public Relations just launched its inaugural 2019 IPR Disinformation in Society Report that investigates the role of disinformation, or deliberately misleading or biased news or information, in society. IPR conducted a nationally represented survey of 2,200 Americans from March 14-19, 2019 to determine the prevalence of disinformation in society, who is responsible […]

    Why people crave likes

    Why Do People Crave “Likes” on Social Media?

    Have you ever posted something on social media and then later checked to see how many “likes” you received? Have you ever clicked on a notification pushed to your smartphone from a social media platform? And do you feel a slight psychological rush before you check your social feed? You are not alone and there […]

    Understanding science of influencer

    Understanding the Science of Influence and Influencers

    Influencers (aka brand ambassadors) are increasingly becoming go-to channels of an organization’s digital, marketing, and communication strategy. Recently, both micro-influencers (smaller number of followers, but highly-engaged influencers) and celebrities descended upon the Coachella Music Festival, attended by more than 250,000 music fans, to push products, services, and experiences. Wired shared an article about this “sponcon,” […]

    audience attention

    Combatting Declining Attention Spans in an Era of Noise

    “A goldfish has a longer attention span than a person.” This was the most frequently cited finding of a 2015 Microsoft study that triggered a wave of articles in the popular press about dwindling attention spans (for the record, according to the study, a goldfish has an attention span of nine seconds, a human only […]

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More