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    Saida Ayupova

    Saida Ayupova is a marketing and community manager at State of Digital Publishing.
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    Clara Soteras Q&A: SEO Opportunities & Battles for Digital Publishers

    Clara Soteras Q&A: SEO Opportunities & Battles for Digital Publishers

    In preparation for PubTech2024, we caught up with one of the panelists, Clara Soteras – former Director of SEO and Product at El Nacional and a professor at Universitat Autònoma de Barcelona.

    Newsletters audience growth

    Newsletters: Growing and Nurturing Your Audience in the Age of Privacy

    While email has been one of the most effective ways of reaching and engaging audiences for decades, 2023-2024 has seen a fresh wave of interest from publishers in utilizing newsletters to grow and nurture their audience.

    Native advertising myths

    Busting 10 Common Myths About Native Advertising

    In May 2024, State of Digital Publishing (SODP) hosted Monetization Week – an online event for digital publishing and news media professionals.  This article is based on the summary of key learnings of a presentation by Ivo Bobal, Publisher Development Manager, Romania at Geozo. Publisher ad revenues are taking a hit due to the rising […]

    First-party data strategies

    8 First-Party Data Strategies for Digital Publishers

    In May 2024, State of Digital Publishing (SODP) hosted Monetization Week – an online event for digital publishing and news media professionals.  This article is based on the summary of key learnings of a presentation by Vahe Arabian, Founder of SODP. When developing sustainable first-party strategies, it is important that publishers define their approach – […]

    Pubtech trends

    The State of Publishing Tech and Trends to Watch

    In November 2023, State of Digital Publishing (SODP) hosted PubTech2023 – an online event for digital publishing and news media professionals.  This article is based on the summary of key learnings of a presentation by Vahe Arabian, Founder of SODP, and Khalil A. Cassimally, Head of Audience Insights at The Conversation. With the advent of […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More