Publisher growth tactics for election season | WEBINAR

Ryan Afshar

As Head of LiveRamp’s Addressability team, Ryan leads the company’s publisher-facing business in the UK and oversees the rollout of LiveRamp’s Authenticated Traffic Solution (ATS), which supports brands and publishers with their audience addressability challenges utilizing their first-party data. A commercial leader with 20+ years experience in broadcast media, digital marketing and advertising technology, Ryan has worked both in the UK and Internationally. He has built commercial teams within both start-ups and at some of the world’s most innovative media businesses.

How People-Centered Marketing Can Enhance Mobile Advertising

Ryan Afshar, Head of Addressability – UK, LiveRamp Digital advertising has faced huge challenges over the past two-plus years with the growing restrictions on the use of personal data. While the industry may be getting to grips with this across the open web, for mobile advertisers the continued focus on data regulation by mobile operating […]

Addressability in 2022: The Three D’s Publishers Need To Think About

The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce. But if there’s one thing we’ve learnt, it’s that […]

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