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    State of Digital Publishing Logo

    Preetam Kaushik

    An experienced business journalist and digital marketing strategist, Preetam has written for the likes of WIRED, The Huffington Post, the World Economic Forum, VentureBeat and Business Insider.
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    What Is Programmatic Advertising

    What Is Programmatic Advertising? A Guide for Publishers

    Programmatic advertising has come to dominate the advertising landscape over the last decade, with publishers and advertisers seeking to buy and sell ad inventory more efficiently. The technology has gained traction because it has streamlined the ad sales process by tapping into AI and machine learning. Global programmatic ad spend is forecast to climb from […]

    What Is CPM for Publishers?

    What Is CPM for Publishers?

    The CPM pricing model is a firm favorite among digital publishers, with good reason. The model is easy to use and requires relatively low levels of effort from web site owners to convert traffic into revenue. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. As of April […]

    What Is an Ad Exchange?

    What Is an Ad Exchange?

    Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?  That is a $600 billion question in 2023, […]

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