Publisher growth tactics for election season | WEBINAR
Digital magazine apps can transform static pages into interactive and engaging formats, significantly improving the reading experience on smartphones and tablets. Mobile device use now dominates how people access the internet, with 91% of those aged 16-64 relying on a mobile device compared with less than 60% who use a personal laptop or desktop. At […]
Video is one of the most preferred means of storytelling, education and entertainment for content consumers across the board. Individuals now spend 17 hours per week on average consuming video content (PDF download). Furthermore, people are more likely to share video content — be it with friends, colleagues or social media followers — over any […]
In the rapidly evolving digital media landscape, staying informed of consumption patterns is more crucial than ever. With more than 86% of Americans turning to digital devices for their online news, how we consume information is continuously changing. These shifts have forced news outlets to explore new strategies to uphold quality reporting. One such approach […]
Push notifications are a highly effective and engaging way for publishers to interact with their audience. However, leveraging their true potential requires building a solid, well-planned push notification strategy. Let’s look at 10 ways to build an impactful push notification strategy to send messages that not only captivate readers but also enhance key business performance […]
Digital publishers and editors understand the critical role of engagement in audience development. Among the numerous engagement strategies available, push notifications have emerged as an effective tool to increase reading time and foster a connection with readers. The best push notification platforms allow publishers to send timely, relevant content teasers and updates to pique their […]
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges, have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to […]
