Publisher growth tactics for election season | WEBINAR
What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) reveals the influence of branded podcasts on active and passive listeners. The researchers reached out to 2,448 respondents in 10 industries around the Globe. The report also predicts the effects of the evolution of […]
What happened? Chinese citizens living in rural areas are getting used to the internet, as three million new internet users emerge from the countryside. This development pushed its regional online population to 26.3% of the whole online population of China. Why it matters The population increase of rural internet users presents the opportunity to sell […]
What happened: Handelsblatt, a popular business newspaper company based in Dusseldorf, Germany has upped its revenue by launching a Paywall. The subscription-first model was implemented in spring last year and Paywall was launched. Why it matters: Launching Paywall on a blog raises concerns on the viability of the model and its effect on site traffic. […]
What’s happening? In collaboration with Google News Initiative and Georgetown University, the international center for Journalists conducted research on the adoption of digital means by Journalists to counter misinformation. The research was conducted in 149 countries; the researchers received over 4100 responses from journalists and news managers. Why it matters In an earlier report, SODP […]
What happened? Agritecture, a platform run by a group of urban agriculture consultants, has proven to be an influential voice in the urban farming niche. Through a self-developed content strategy, Agritecture has grown from a blog to a multi-faceted company. Why it matters The end goal of every blogger is to transform their blog into […]
What happened: Companion podcast is fast becoming a thing in marketing, thanks to the Chernobyl podcast. The immense streams amassed by the podcast opened the eyes of movie producers to the potentials of airing a podcast after the final episode of a show is televised. Why it matters: The influence of a show starts to […]
What’s happening? The invention of AI-Tech raises red flags in all fields, including journalism, and synthetic media is making matters worse. This guide centers on the definition of synthetic media, techniques, and most shockingly, red flags to Journalism. Why it matters: The various forms of data that make-up news content are on the verge of […]
What’s happening? A group of Journalists, namely – Professor Rasmus Kleis Nielsen, Nic Newma, Dr Richard Fletche, and Dr Antonis Kalogeropoulos – researched the backdrop of rising populism, political and economic instability. The 2019 Reuters Digital News Report gives us a clear view of the current state of digital publishing, what’s currently at stake, and […]
What’s happening? The music streaming platform, Spotify has publicly announced its move to acquire podcasting companies, in a bid to make its non-musical content as large as 20% of all listening on its website. Judging from its past investments in podcasting, which includes sponsoring shows from Amy Schumer (comedian) and Joe Budden (rapper)— we won’t […]
What’s happening? Owing to the daunting feats accomplished by TicToc, over the last 12months, Bloomberg is taking another step further. The company is set to expand TicToc social news network beyond twitter. Digging deeper: According to Bloomberg, “within the first 12 months, TicToc has topped 500,000 followers (currently, it has 516,000). Today it has around […]
What’s happening? Welcome to the festive period of the year! This is the best time to familiarize yourself with the top trends on Pinterest. In this article, you’re going to learn the top 100 trends from various fields– News, Beauty, Celebrations, Food, Home, Lifestyle, Parenting, Style, Travel, Trends, Weddings. Digging deeper Nana Bijou said, Cinderella […]
What’s happening? Considering the pressure on digital-media business, and the need for diversification, a handful of companies– including Vox Media and New York Media— are proactively pitching their publishing tech to other media companies and publishers. Digging deeper: New York Media in collaboration with Po.et, is working to power blockchain-based development in its content-management system, […]
Managing Millions
Better audience engagement without the tech headaches
How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want
11 June 2025
2 PM BST
Online Event
