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    Miles Finlay

    Founder of PROG
    Miles Finlay has 20 years of experience working as a publisher, website designer/developer and ad operations manager. With this knowledge, he set up PROG, an independent Australia-based consultancy agency for publishers with a strong record of driving programmatic success and delivering profitable, high-performing ad stacks.
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    Maximizing Programmatic Revenue Publishers’ 5 Essential Levers

    Maximizing Programmatic Revenue: Publishers’ 5 Essential Levers

    Clients often call me looking for quick wins and asking what levers we can pull to increase revenue from our programmatic ads. Everyone loves quick wins and short-term gains, but it’s arguably more important to play the long game and ensure a comprehensive programmatic ad strategy is in place. Programmatic advertising is a shifting landscape, […]

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