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    Karthik Balachander

    Marketing Manager
    Karthik Balachander heads marketing for News360, the personalized news app and the NativeAI publisher analytics tool. He is a seasoned technology marketer who is passionate about news, emerging tech, user behavior & soccer.
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    analytics

    How Analytics With AI Can help Publishers and Content Marketers

    Web Analytics tools are almost as old as the web itself, the first ones operating on the server side, to help monitor resource usage, access patterns, etc. Analytics tools have become increasingly powerful at measuring and interpreting user behavior on the web to trigger digital transformation across industries ranging from retail to publishing to real […]

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