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    Karthik Balachander

    Marketing Manager
    Karthik Balachander heads marketing for News360, the personalized news app and the NativeAI publisher analytics tool. He is a seasoned technology marketer who is passionate about news, emerging tech, user behavior & soccer.
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    analytics

    How Analytics With AI Can help Publishers and Content Marketers

    Web Analytics tools are almost as old as the web itself, the first ones operating on the server side, to help monitor resource usage, access patterns, etc. Analytics tools have become increasingly powerful at measuring and interpreting user behavior on the web to trigger digital transformation across industries ranging from retail to publishing to real […]

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

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    Managing Millions

    Better audience engagement without the tech headaches

    How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want

    11 June 2025

    2 PM BST

    Online Event

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