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    Joe Mac

    Joe is a licensed engineer, designer and content creator. The last eight years in the consulting industry has taught him alot about design. When he is not designing buildings or website wireframes, you can find him in his woodshop, on horseback or in the woods.
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    9 Benefits of User-Generated Content for Publishers

    How Publishers Can Benefit From User-Generated Content (UGC)

    Thanks to the growing momentum of generative artificial intelligence (AI) tools, the digital publishing ecosystem is undergoing a seismic shift. These tools have the potential to upend how content creators work entirely. At the same time, as more and more AI content is published, there’s a genuine concern that stories could become more vanilla and […]

    Evegreen content

    What Is Evergreen Content?

    Every digital publisher should be looking to create at least some content that drives website traffic for years with minimal upkeep. Content creators know the challenges of creating content that attracts clicks, which makes evergreen content that continues to rank in the search engine results pages (SERPs) long after it’s published ever more valuable.  Ahrefs […]

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