Publisher growth tactics for election season | WEBINAR

Em Kuntze

Em Kuntze is Content Insights’ Content & Community Manager. You can find her on Twitter @emkuntze where she’s found usually thinking about the future of journalism, digital workspaces and reading. Content Insights is the content intelligence tool designed to do the heavy [data] lifting and slot seamlessly into your workflow. We’ve helped newsrooms and marketing agencies of all sizes to better understand their content performance through our workflow-friendly tool. Get in touch for a look around. We’re very nice.

The Conversion Fallacy: It’s Not About Single Articles

Conversion, when readers make the leap from being casual consumers of content to paying customers, is a hot topic. It’s easy to see why. A subscription model offers hope to a struggling publishing industry – dangling a potential for growth that doesn’t rely on diminishing advertising revenue. At first glance, the figures may look unconvincing, […]

Newsroom Analytics And Content Intelligence

Today’s topic is the evolution of newsroom analytics. Now, it’s not that any of the following is particularly complicated, but since these days our attention is being pulled in multiple directions, let’s start with an analogy. Think about your car. Odds are that you bought it, and that you didn’t build it (but if you […]

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