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    Paywall SEO Strategy: A Guide for Publishers

    Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served by implementing a paywall.  The pandemic demonstrated that reliance on a single stream of revenue can be risky. Ad revenue fell 3.1% in 2020 before rebounding 22.5% in 2021. With […]

    Local News Publisher Strategies

    Office Hours: Local News Publisher Strategies

    The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this session, Andrew Kemp and Vahe Arabian cover:– A breakdown of the research methodology– Exploring the findings and reviewing the conclusions– Examples of content strategies that work or don’t– Dissecting content […]

    Office Hours Local News Publisher Strategies

    Office Hours: April 2023 Review Update Teardown

    This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it is, in fact, a big change. Review articles are no longer limited to products and now include services, media, destinations, games, movies, and other topics. In this session, Vahe Arabian, […]

    Publisher Strategies for TikTok

    Office Hours: Publisher Strategies for TikTok

    Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]

    Office Hours: SEO Automation Tools

    Office Hours: SEO Automation Tools

    SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From Surfer SEO for content optimization and Index API for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO.

    Office Hours - The Applications of AI

    Office Hours: The Applications of AI in SEO and Content

    The use of AI in content creation has been a hot topic in the SEO space recently. Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, we will facilitate a roundtable discussion of the applications of AI in SEO with everyone sharing their experiences, […]

    Conducting 2023 content house keeping and audit

    Conducting 2023 content house keeping and audit

    A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content.  And now is the perfect time to do one ahead of 2023. In this office hours session, Narcis Bejtic from Content Refined walks through with examples: How to think about content goals Learn how to […]

    Short form video and Web Stories Office Hours

    Short-form Video and Web Stories Office Hours

    Office Hours  Join us as we discuss short-form videos, Meta’s plans to pivot as it sees more user engagement for news publishers, and successful web story examples that you can use to benefit your news SEO today.  About SODP State of Digital Publishing (SODP) is a hybrid publisher and consultancy for publishing brands, helping […]

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    Running Editorial Teams and Workflows Office Hours

    Office Hours  Join Alexis Grant, founder and CEO of They Got Acquired, Claudio Cabrera, VP – newsroom strategy and audience of The Athletic, and Andrew Kemp, managing editor of State of Digital Publishing (SODP), as they discuss the basics of running editorial teams and workflows. Follow along as they interact with SODP members and share […]

    Office Hours

    How to Develop and Optimize Editorial Workflows Office Hours

    Office Hours  Join Vahe Arabian, founder of State of Digital Publishing (SODP), and Andrew Kemp, managing editor of SODP, as they discuss the company’s editorial workflow, how the team copes with common challenges daily and learn how to build an effective editorial workflow. About SODP As a hybrid publisher and consultancy for publishing brands, State […]

    Jeff Coyle

    Creating High-Quality Content

    Office Hours  Join Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of State of Digital Publishing (SODP), as they discuss the critical components of high-quality content and how to measure its effectiveness.  About MarketMuse Fully remote since its inception, MarketMuse is a company dedicated to improving content across the internet. […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More