Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Fake news has been around for a while, but it has only reached its’ climax when suggestions began floating around of the impact it brought to sway peoples’ opinion in the recently held U.S presidential elections. To set the scene, fake news is news content of a hoax, disinformed or propaganda nature, that can be […]
Having a DMP is a lot like having a first officer like Mr. Spock from Star Trek to help you with your digital advertising. How so? Well, think of it this way. No matter what situation the crew of the Enterprise found themselves in, there was Mr. Spock, gathering data and churning out insights that […]
Big data and any major technological change have the potential to send shivers down the spines of key players across the board. CDs are becoming increasingly irrelevant, your kids will look upon VHS tapes as some ancient artifact and one could argue that there is no longer room for DVDs in this ‘Netflix-and-chill’ ridden world. […]
As marketers, you’re at the forefront of developments in technology and data. In two years, more data has been created than in the whole history of humanity. And it doesn’t look like slowing down. By 2020, there will be 6.1 billion smartphones globally, constantly collecting information about their owners, from their demographic info to their attitudes, […]
What is technical marketing? Technical marketing is the use of digital technology in executing digital marketing strategies. The pillars of technical marketing include: Integration – systemising processes and methods for digital marketing planning/reviewing, implementation, and promotion UX – influencing the visitor’s user journey to achieve a certain outcome Agile development and/or project management – building platforms/sites/tools e.t.c. through iterations […]
