Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
A recent report from the Agora Journalism Center suggests that newsrooms practicing public-powered, engaged journalism are finding some measurable success. The questions and debate over engaged journalism — connection, collaboration and interaction between publishers and their audiences — are hot topics in today’s newsroom.
While the benefits and results of such audience engagement has not been fully documented and is still an elusive metric, Hearken, a company that helps news organisations listen to the public as stories develop from pitch to publication — is making a strong case for both the journalistic and commercial value of such an engaged approach.