Publisher growth tactics for election season | WEBINAR

Top Digital Media Companies in New York City

Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.

Here are the top digital media companies in New York City to keep an eye on.

The New York Times

Forbes

Genius

New York Post

Newsweek

Business Insider

CBS News

BuzzFeed

WebMD

NFL

The Street

The Epoch Times

The Spruce

Mashable

The New Yorker

VICE

Apartment Therapy

Inc.

The Dodo

Fast Company

Bustle

Daily News

SB Nation

Refinery29

Complex

MindBodyGreen

Quartz

Staten Island Advance

Democrat and Chronicle

PIX11

Newsday

Thrillist

Well+Good

Shape

The Forward

theSkimm

amNewYork

THE CITY

Fatherly

WNYC

Bucket Listers

City & State New York

Cheddar

Amsterdam News

Grit Daily

DuJour

The New York Times

One of the longest-running newspapers in the country, The New York Times was founded in 1851. It’s a broadsheet-format daily newspaper and one of the most well-established online news sources in the country. It also serves as one of the country’s newspapers of record. The NYT is a daily newspaper with an average circulation of its print publication of 296,330 – the second largest after The Wall Street Journal. However, when combined with online subscribers, The NYT has the largest circulation in the country at 9.126 million. The newspaper has won 137 Pulitzer Prizes among numerous other accolades.

October to December Traffic

2.026B

+25.10% vs. the prev period.

Monthly Avg Traffic

675.3M

Statistics

The New York Times attracts an average of 675.5M visitors per month, with 33.55% using desktop and 66.45% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 6.17% social, and 4.09% other traffic.

Forbes

Founded by B. C. Forbes in 1917, Forbes is a business magazine. A hard copy of the magazine is published eight times a year. The website offers readers daily content around themes like leadership, money, innovation, small business, real estate, lifestyle, health, etc. Forbes is owned by Integrated Whale Media Investments. One of the most well-known features of the magazine is its annual lists and rankings – e.g., Forbes 30 under 30, the Forbes 400, The World’s Billionaires, etc.

October to December Traffic

532.3M

-2.40% vs. the prev period.

Monthly Avg Traffic

177.4M

Statistics

Forbes attracts an average of 177.4M visitors per month, with 19.89% using desktop and 80.11% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 7.23% social, and 68.80% other traffic.

Genius

Genius was established in 2009 and is currently owned by MediaLab AI. It is often referred to as an “online music encyclopedia” as it allows users to provide annotations and interpretation to song lyrics, news stories, sources, poetry, and documents. On its website, users will find news in the music industry as well as featured stories, charts, and videos.

October to December Traffic

486.1M

+4.60% vs. the prev period.

Monthly Avg Traffic

162.0M

Statistics

Genius attracts an average of 162.0M visitors per month, with 17.54% using desktop and 82.46% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 2.44% social, and 15.64% other traffic.

New York Post

The New York Post is a tabloid-format daily newspaper owned by News Corp. It was founded in 1801 by Alexander Hamilton – one of the Founding Fathers – as The New-York Evening Post. Up until the mid-20th century it was a broadsheet-format newspaper. On the website, readers will find articles covering national and world news as well as opinion pieces, and content in verticals like sports, business, entertainment, real estate, lifestyle, media, tech, etc.

October to December Traffic

483.9M

-5.20% vs. the prev period.

Monthly Avg Traffic

161.3M

Statistics

New York Post attracts an average of 161.3M visitors per month, with 20.39% using desktop and 79.61% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 12.12% social, and 6.34% other traffic.

Newsweek

Newsweek was founded in 1933. It’s a weekly news magazine and online news source. It covers national and world news as well as publishes pieces in the science, health, life, entertainment, sports, autos, and various other verticals. In addition, Newsweek publishes annual rankings – e.g., America’s Greatest Workplaces for LGBTQ+, America’s Best Plastic Surgeons, America’s Best Maternity Hospitals, etc.

October to December Traffic

354.6M

-10.50% vs. the prev period.

Monthly Avg Traffic

118.2M

Statistics

Newsweek attracts an average of 118.2M visitors per month, with 12.34% using desktop and 87.66% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 18.96% social, and 9.11% other traffic.

Business Insider

Business Insider – also known as BI – was launched in 2007. It is owned by Axel Springer. A financial and business news website, Business Insider covers news in business, politics, tech, markets, and lifestyle. Throughout its existence, BI won numerous accoldates, including the Pulitzer Prize in 2022. It has a combined social media following of 260 million.

October to December Traffic

261.3M

-20.80% vs. the prev period.

Monthly Avg Traffic

87.10M

Statistics

Business Insider attracts an average of 87.12M visitors per month, with 13.78% using desktop and 86.22% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 11.90% social, and 5.06% other traffic.

CBS News

CBS News is the news division of CBS – a television and radio broadcaster that was founded in 1927. In addition to television programs like CBS Evening News, 60 Minutes, Face the Nation, and numerous others, CBS News publishes daily content on its website. It covers local, national, and world news, entertainment, economy and finence, health, crime, and sports.

October to December Traffic

290.9M

-0.60% vs. the prev period.

Monthly Avg Traffic

96.97M

Statistics

CBS News attracts an average of 96.99M visitors per month, with 21.83% using desktop and 78.17% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.31% social, and 3.52% other traffic.

BuzzFeed

Buzzfeed was founded in 2006 by Jonah Peretti and John S. Johnson III. While its original focus was on viral content in the form of listicles, pop culture pieces, and online quizzes, it has since greatly expanded its coverage. BuzzFeed News – a spin-off from BuzzFeed that focused on long-form journalism – won numerous awards over the years, including the National Magazine Award, the Pulitzer Prize, and the George Polk Award.

October to December Traffic

278.4M

+5.70% vs. the prev period.

Monthly Avg Traffic

92.79M

Statistics

BuzzFeed attracts an average of 92.82M visitors per month, with 17.33% using desktop and 82.67% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 13.85% social, and 8.82% other traffic.

WebMD

Originally known as Healthscape, WebMD is a consumer-oriented news and information site about health and well-being. It was founded in 1996, and is owned by Internet Brands. It is a leading health publisher in the country. WebMD publishes stories in categories like well-being, drugs and supplements, and conditions. Additionally, it offers a directory of doctors, a curated list of best hospitals, podcasts, webinars, a list of support groups, and Symptom Checker – a questionnaire-based self-diagnostic tool.

October to December Traffic

237.8M

-19.30% vs. the prev period.

Monthly Avg Traffic

79.27M

Statistics

WebMD attracts an average of 79.29M visitors per month, with 23.14% using desktop and 76.86% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 2.90% social, and 1.83% other traffic.

NFL

NFL.com is the official website of the National Footabll Association – a professional American football league. The website offers users a wide range of information: latest news, including transactions and player injuries, a live feed and an archive of scores, team schedules, detailed information on all teams, stats, standings, and more. Fans can also purchase tickets to games and team gear.

October to December Traffic

231.7M

+53.40% vs. the prev period.

Monthly Avg Traffic

77.23M

Statistics

NFL attracts an average of 77.24M visitors per month, with 31.69% using desktop and 68.31% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 4.62% social, and 2.69% other traffic.

The Street

Founded in 1996, TheStreet is a subsidiary of The Arena Group. It focuses on financial news and financial literacy. On its website, it offers both free content and premium products. Paid subscribers receive expert-curated trade alerts and actionable insights, access to columns like Weekly Wins and Stocks Under $10, and the ability to participate in community events like monthly calls. Free users can access daily pieces in categories like tech, retail, crypto, breaking news, personal finance, entertainment, and others.

October to December Traffic

63.52M

-2.60% vs. the prev period.

Monthly Avg Traffic

21.17M

Statistics

The Street attracts an average of 21.17M visitors per month, with 8.07% using desktop and 91.93% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 5.01% social, and 6.46% other traffic.

The Epoch Times

The Epoch Times was founded in 2000. It’s a broadsheet-format newspaper and website. The website publishes articles in 21 languages, including English, Czech, Dutch, Russian, Romanian, Slovak, Polish, Turkish, Ukrainian, and others. The print publication is available in eight languages. Articles on the website are publishes in categories such as news, opinion, health, leisure, sports, entertainment, and others.

October to December Traffic

58.03M

nodata vs. the prev period.

Monthly Avg Traffic

19.34M

Statistics

The Epoch Times attracts an average of 19.34M visitors per month, with 40.50% using desktop and 59.50% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 6.78% social, and 8.43% other traffic.

The Spruce

The Spruce was established in 2017 by Scott Kurnit. It’s a home improvement and interior design-focused online publication. It offers tips and inspirations around the themes of decor, garden, home improvement, cleaning, celebrations, what to buy, and more. The Spruce is owned by Dotdash Meredith. It has a large social media following, includding 747,000 on TikTok, 1.3 million on Facebook, 561,000 on Instagram, and 895,000 on Pinterest.

October to December Traffic

57.30M

-17.40% vs. the prev period.

Monthly Avg Traffic

19.10M

Statistics

The Spruce attracts an average of 19.10M visitors per month, with 32.84% using desktop and 67.16% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 5.23% social, and 3.79% other traffic.

Mashable

Mashable was established in 2024 by Pete Cashmore. It’s an online news publisher that originally started as a simple WordPress blog. In 2009, Time magazine included Mashable on the list of 25 best blogs, bringing the next level of popularity to the blog, which then grew into a digital publisher. It is owned by Ziff Davis. Mashable offers readers news and insights in verticals like tech, science, life, social good, entertainment, product reviews, travel, and deals.

October to December Traffic

52.24M

-11.20% vs. the prev period.

Monthly Avg Traffic

17.41M

Statistics

Mashable attracts an average of 17.41M visitors per month, with 21.79% using desktop and 78.21% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 4.59% social, and 6.31% other traffic.

The New Yorker

Founded in 1925, The New Yorker is a magazine and digital publication. It is a Condé Nast publication. It publishes short stories, fiction, essays, commentary, satiry, poetry, journalism, and cartoons. It featured stories and essays by some of the most respected writers of the 20th and 21st centuries. On the website, users can access pieces in verticals such as news, book and culture, fiction and poetry, and humor and cartoons, as well as play games and solve puzzles, watch videos, listen to podcasts, and browse a calendar of cultural events.

October to December Traffic

46.93M

nodata vs. the prev period.

Monthly Avg Traffic

15.64M

Statistics

The New Yorker attracts an average of 15.64M visitors per month, with 45.32% using desktop and 54.68% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.15% social, and 6.47% other traffic.

VICE

Founded in 1994 in Montreal as an alternative punk magazine, VICE is currently headquartered in New York City. It was originally launched as a magazine and it still prints a monthly edition – the last available circulation data is for 2013, at around 1 million worldwide. On the website, it publishes daily content in categories like tech, entertainment, environment, investigation, music, photography, travel, and others. VICE won numerous awards and accolades over the years, including ASME Reader’s Choice award in different categories.

October to December Traffic

35.84M

+14.20% vs. the prev period.

Monthly Avg Traffic

11.95M

Statistics

VICE attracts an average of 11.94M visitors per month, with 21.81% using desktop and 78.19% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 11.11% social, and 3.64% other traffic.

Apartment Therapy

Apartment Therapy is a digital publication that was launched in 2004 by interior designer Maxwell Ryan. Its daily pieces are published in categories like house tours, decorating, organizing, cleaning, home projects, and plants and yards. In addition to publishing written, photo, and video content, Apartment Therapy features a vibrant community where users can ask questions around design, decluttering, connect with local users, and so on. Apartment Therapy won numerous awards over the years, including Digiday Media Brand of the year in 2022 and a Webby award in 2023.

October to December Traffic

33.90M

-13.60% vs. the prev period.

Monthly Avg Traffic

11.30M

Statistics

Apartment Therapy attracts an average of 11.30M visitors per month, with 14.39% using desktop and 85.61% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 16.44% social, and 3.75% other traffic.

Inc.

Established in 1979 by Bernie Goldhirsh, Inc. is a business magazine published six times per year and a website. On the website, users can read articles around themes such as funding, incubators, marketing, strategy, HR/benefits, female founders, company culture, franchieses, etc. Inc. is also known by its flagship products: Inc.500 and Inc. 500 – lists of top companies published annually. Inc. is owned by Mansueto Ventures.

October to December Traffic

28.96M

+6.90% vs. the prev period.

Monthly Avg Traffic

9.652M

Statistics

Inc. attracts an average of 9.653M visitors per month, with 14.18% using desktop and 85.82% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.28% social, and 5.62% other traffic.

The Dodo

The Dodo is a digital publication that focuses on animals’ stories. It was founded in 2014 and is owned by Vox Media. In addition to its English channel, in 2017, The Dodo launched a Spanish-language channel – “El Dodo”. Articles and video content on its site are published in categories like pets, wellness, family, and wildlife. Among The Dodo’s accolades are the title of the most “loved” publisher in the world on Toys for Tots and a Webby award.

October to December Traffic

26.60M

-2.30% vs. the prev period.

Monthly Avg Traffic

8.866M

Statistics

The Dodo attracts an average of 8.867M visitors per month, with 57.07% using desktop and 42.93% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 45.98% social, and 1.83% other traffic.

Fast Company

Fast Company, established in 1995 by Alan Webber and Bill Taylor – former HBR editors – and owned by Mansueto Ventures, is a magazine and daily digital publication. It focuses on technology, business, and design. Fast Company publishes six print issues per year. On the website, it publishes pieces around such themes as big ideas that are changing the world, gadgets, apps, and AI, design, news, as well as podcasts and videos. Fast Company operates several franchises, including ‘Most Creative People’ and ‘Most Innovative Companies’.

October to December Traffic

22.96M

-1.20% vs. the prev period.

Monthly Avg Traffic

7.653M

Statistics

Fast Company attracts an average of 7.653M visitors per month, with 23.26% using desktop and 76.74% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 16.83% social, and 6.06% other traffic.

Bustle

Founded in 2013 by Bryan Goldberg (also a founder of Bleacher Report), Bustle is an online magazine that primarily caters to female readers. Within the first few years of its existence, it was already competing with established brakds like Refinery29 and Rookie. On its website, Bustle publishes news and opinion pieces around the themes of entertainment, style, beauty, wellness, life, and others.

October to December Traffic

17.74M

-24.20% vs. the prev period.

Monthly Avg Traffic

5.914M

Statistics

Bustle attracts an average of 5.916M visitors per month, with 18.22% using desktop and 81.78% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 17.65% social, and 4.53% other traffic.

Daily News

Established in 1919 and owned by Alden Global Capital, Daily News is a tabloid-format daily newspaper and online publisher. It was the first daily in the country printed in tabloid format. The average print circulation of the newspaper is 45,730. On the website, it publishes news in politics, sports, and entertainment, as well as offers various interactive games to users. Throughout its existence, Daily News won three Pulitzer Prizes.

October to December Traffic

19.43M

-8.10% vs. the prev period.

Monthly Avg Traffic

6.475M

Statistics

Daily News attracts an average of 6.479M visitors per month, with 27.23% using desktop and 72.77% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.94% social, and 5.17% other traffic.

SB Nation

SB Nation – short for SportsBlogs Nation – was launched in 2003. It is owned by Vox Media. It’s a sports blogging network. Through its 300+ community sites, it covers everything from National Basketball Association, National Footabll Leage, and Major League Baseball, to professional wrestline and college sports. Among its numerous accolades, SB Nation won the National Magazine Award in the “Digital Innovation” category in 2017 from the American Society of Magazine Editors in association with Columbia University Graduate School of Journalism.

October to December Traffic

16.42M

-24.10% vs. the prev period.

Monthly Avg Traffic

5.474M

Statistics

SB Nation attracts an average of 5.476M visitors per month, with 24.32% using desktop and 75.68% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 9.30% social, and 9.93% other traffic.

Refinery29

Refinery29 was established in 2005. Previously owned by Vice Media, as of 2024, it is owned by Sundial Media Group. On its website, users will find articles in categories like money diaries, horoscopes, beauty, work and money, fashion, entertainment, gaming, lifestyle, news, and others. Refinery29 also features original video series and an e-commerce section.

October to December Traffic

18.44M

-12.70% vs. the prev period.

Monthly Avg Traffic

6.147M

Statistics

Refinery29 attracts an average of 6.147M visitors per month, with 22.76% using desktop and 77.24% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.89% social, and 3.30% other traffic.

Complex

Founded by fashion designer Marc (Ecko) Milecofsky in 2002 a bi-monthly magazine, Complex is now an online-only publisher that targets youth and reports on popular and emerging trends in fashion, food, music, sports, and pop culture. It has grown into a global media company with presence in Canada, UK, Australia, Netherlands, and a few other countries. In 2016, it became a joint-venture of Verizon and Hearst. In 2021, it was acquired by BuzzFeed. Most recently, in 2024, it got acquired by NTWRK.

October to December Traffic

11.78M

-22.30% vs. the prev period.

Monthly Avg Traffic

3.928M

Statistics

Complex attracts an average of 3.929M visitors per month, with 22.86% using desktop and 77.14% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 15.41% social, and 3.99% other traffic.

MindBodyGreen

mindbodygreen – or mbg – is a digital platform in the well-being space. It offers articles, an e-commerce section, health coaching, and classes. 75% of its users are female. The average age is 36. Articles are published in a large range of verticals and sub-themes, including mindfulness, health, food, movement, beauty, home, parenting, relationships, lifestyle, planet, and others.

October to December Traffic

11.64M

-19.20% vs. the prev period.

Monthly Avg Traffic

3.880M

Statistics

MindBodyGreen attracts an average of 3.881M visitors per month, with 40.97% using desktop and 59.03% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 4.38% social, and 3.07% other traffic.

Quartz

Established in 2012 by media veterans from Bloomberg, The Economist, The New York Times, and The Wall Street Journal, Quarts covers “the biggest companies and the people who drive them.” The news website is owned by G/O Media. Its daily pieces are published in sections like business news, latest, money and markets, tech and innovation, lifestyle, AI, and leadership. In addition to English, Quartz also has French, German, and Spanish editions.

October to December Traffic

10.92M

-27.00% vs. the prev period.

Monthly Avg Traffic

3.640M

Statistics

Quartz attracts an average of 3.643M visitors per month, with 27.92% using desktop and 72.08% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 11.45% social, and 11.51% other traffic.

Staten Island Advance

The Staten Island Advance is a broadsheet-format daily newspaper and website. It is the only daily newspaper dedicated to covering exclusively this borough. Founded in 1886, The State Island Advance is owned by Advance Publications. On the website, it publishes daily articles covering news, sports, and life. It also publishes obituaries, offers sports betting, puzzles, and classifieds, among others.

October to December Traffic

10.47M

nodata vs. the prev period.

Monthly Avg Traffic

3.490M

Statistics

Staten Island Advance attracts an average of 3.492M visitors per month, with 15.36% using desktop and 84.64% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 13.82% social, and 3.42% other traffic.

Democrat and Chronicle

The Democrat and Chornicle is adaily broadsheet-format newspaper and website owned by Gannett. It was founded in 1833. It publishes articles covering news, sports, life, business, travel, and opinion pieces. It also offers users crosswords, comics, and a library of videos and photos.

October to December Traffic

9.093M

nodata vs. the prev period.

Monthly Avg Traffic

3.031M

Statistics

Democrat and Chronicle attracts an average of 3.031M visitors per month, with 22.75% using desktop and 77.25% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.95% social, and 2.76% other traffic.

PIX11

PIX11 is a television station in New York City. On its website, it offers users articles and videos covering local, state, national, and international news, weather updates, top stories in sports, recipes, gift guides, and a discounts marketplace. Users can also watch live videos, including PIX11 Specials, PIX11+, and Mets livestream.

October to December Traffic

8.177M

nodata vs. the prev period.

Monthly Avg Traffic

2.725M

Statistics

PIX11 attracts an average of 2.725M visitors per month, with 17.54% using desktop and 82.46% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 24.93% social, and 3.81% other traffic.

Newsday

Newsday is a tabloid-format daily newspaper founded in 1940. It primarily serves Long Island countries of Nassau and Suffolk. The average circulation is 97,182. On its website, Newsday publishes daily local news, as well as opinion pieces, and articles in business, things to do, schools, restaurants, and obituaries sections. It also offers a job board and a classifieds seciton. Newsday has won 19 Pulitzer Prizes in total.

October to December Traffic

7.995M

-7.20% vs. the prev period.

Monthly Avg Traffic

2.665M

Statistics

Newsday attracts an average of 2.665M visitors per month, with 36.45% using desktop and 63.55% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.12% social, and 4.07% other traffic.

Thrillist

Thrillist is a digital publication focused on food, drink, entertainment, and travel. It was established in 2004 and is owned by Vox Media. On its site, users can browse cities-specific content to discover local perspectives, guides and destinations, content on various types of experiences in those cities, news and trends, as well as advice on what to pack, lodging, tips and hacks, and more.

October to December Traffic

7.347M

-19.00% vs. the prev period.

Monthly Avg Traffic

2.449M

Statistics

Thrillist attracts an average of 2.449M visitors per month, with 30.00% using desktop and 70.00% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 9.37% social, and 5.03% other traffic.

Well+Good

Established in 2010, Well+Good strives to help its readers navigate the world of wellnes. It covers topics such as food and nutrition, health, fitness, lifestyle and self care, shopping, and beauty. In 2021, it launched a podcast. It has a combined following of 2.7 million people on social media, and 22 million views on YouTube.

October to December Traffic

6.432M

-26.90% vs. the prev period.

Monthly Avg Traffic

2.144M

Statistics

Well+Good attracts an average of 2.144M visitors per month, with 21.84% using desktop and 78.16% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 5.18% social, and 2.90% other traffic.

Shape

Shape is a monthly fitness magazine owned by Dotdash Meredith. It publishes 10 issues per year as well as daily online articles. Its content is split into themes like health and wellness, beauty, news and trends, and food and nuitrition.

October to December Traffic

4.991M

-31.30% vs. the prev period.

Monthly Avg Traffic

1.664M

Statistics

Shape attracts an average of 1.663M visitors per month, with 22.45% using desktop and 77.55% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 4.36% social, and 6.94% other traffic.

The Forward

Formerly known as The Jewish Daily Forward, The Forward was founded in 1897. It’s a daily newspaper and website available in two languages: English and Yiddish. The publication services a Jewish American audience. On the website, it publishes daily pieces covering news, culture, and food, as well as opinion pieces. Additionally, it publishes yearly reports.

October to December Traffic

4.040M

nodata vs. the prev period.

Monthly Avg Traffic

1.346M

Statistics

The Forward attracts an average of 1.346M visitors per month, with 36.03% using desktop and 63.97% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 9.15% social, and 5.35% other traffic.

theSkimm

theSkimm was established in 2012 by Danielle Weisberg and Carly Zakin – former producers at NBC. theSkimm rose to prominence as a newsletter that would offer a digest of news stories in a simple, easy-to-read format. It has since expanded into daily content, a mobile app, and a podcast. On the website, users can access pieces in verticals like news, money, wellness, parenting, shopping, state of women, games, and more.

October to December Traffic

3.689M

-7.40% vs. the prev period.

Monthly Avg Traffic

1.230M

Statistics

theSkimm attracts an average of 1.229M visitors per month, with 23.17% using desktop and 76.83% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 4.92% social, and 6.32% other traffic.

amNewYork

amNewYork is a free daily newspaper and website. It was founded in 2003 and owned by Schneps Media. On the website, readers can access borough-specific news, a calendar of events across New York City, updates on sports teams like Knicks, Yankees, Mets, Giants, Nets, and others, play online games, listen to podcasts, browse a job board, and access a directory of Home Pros – interior designers, architects, contractors, plumbers, etc.

October to December Traffic

2.885M

nodata vs. the prev period.

Monthly Avg Traffic

961,666

Statistics

amNewYork attracts an average of 961,824 visitors per month, with 24.90% using desktop and 75.10% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 12.05% social, and 7.17% other traffic.

THE CITY

THE CITY is an independent nonprofit newsroom that caters to the people of New York. It offers coverage of news in NYC’s boroughs like Brooklyn, Manhattan, Staten Island, Queens, and the Bronx; publishes graphics and data, offers a podcast, and provides access to a large variety of other content. News are published in categories such as health, economy, how-to, technology, and more.

October to December Traffic

2.584M

nodata vs. the prev period.

Monthly Avg Traffic

861,333

Statistics

THE CITY attracts an average of 861,620 visitors per month, with 30.43% using desktop and 69.57% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 12.19% social, and 6.36% other traffic.

Fatherly

Fatherly is a digital publication that targets parents. It was founded in 2015. The New York Times described it as “BuzzFeed meets Vice for parents.” It publishes piece in sections like life, health and science, play, style, and latest. While it brands itself as a digital publication for dads, the readership of Fatherly is evenly split, with 51% female readers and 49% male. About half of the readers are between the ages of 25 and 44.

October to December Traffic

2.410M

-11.70% vs. the prev period.

Monthly Avg Traffic

803,333

Statistics

Fatherly attracts an average of 803,498 visitors per month, with 16.80% using desktop and 83.20% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.04% social, and 12.34% other traffic.

WNYC

WNYC is an audio programmic service provider, offering radio and podcast. Its parent company is New York Public Radio. It reaches more than a million listeners weekly. It began broadcasting in 1924, which makes it one of the oldest radio stations in the city. On its website, it offers users the ability to listen to various news broken down by news type and podcast/program type.

October to December Traffic

2.239M

nodata vs. the prev period.

Monthly Avg Traffic

746,333

Statistics

WNYC attracts an average of 746,517 visitors per month, with 43.71% using desktop and 56.29% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.63% social, and 6.23% other traffic.

Bucket Listers

Established in 2018, Bucket Lister’s mission is to “help people experience more out of life, by making it easy to discover & book amazing experiences around the world.” On its website, Bucket Listers publishes a curated list of experiences – e.g., live music, snorkeling, wine tours, etc. – that users can book in various cities in the United States. In addition, it publishes articles around the theme of experiences and relevant news.

October to December Traffic

1.304M

-1.40% vs. the prev period.

Monthly Avg Traffic

434,666

Statistics

Bucket Listers attracts an average of 434,981 visitors per month, with 19.70% using desktop and 80.30% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 16.45% social, and 12.09% other traffic.

City & State New York

City & State is a bi-monthly magazine and digital publisher based in New York City. It was launched in December 2011 through a merger of City Hall and The Capitol publications. The distribution list of the print publication includes members of the governor’s office, county executives, city council, and other public officials. On the website, it publishes daily pieces covering politics and policy news, special reports, etc. Additionally, City & State publishes Power Lists that feature various prominent figures across different categories and industries.

October to December Traffic

1.046M

nodata vs. the prev period.

Monthly Avg Traffic

348,666

Statistics

City & State New York attracts an average of 348,972 visitors per month, with 46.60% using desktop and 53.40% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 6.07% social, and 6.28% other traffic.

Cheddar

Cheddar is a live streaming financial news network. It was established by Jon Steinberg in 2016. Its daily live shows were described as “quasi-CNBC for millenials” due to their format and target audience. On its website, Cheddar publishes daily pieces in verticals such as business, science, politics, technology, and innovation hub.

October to December Traffic

348,539

+3.48% vs. the prev period.

Monthly Avg Traffic

116,180

Statistics

Cheddar attracts an average of 116,180 visitors per month, with 37.85% using desktop and 62.15% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.63% social, and 6.94% other traffic.

Amsterdam News

The Amsterdam News – also known as New York Amsterdam News – is a weekly newspaper and website focusing on New York City. Black-owned, it is one of the oldest newspapers that is geared toward the African-American population in the country. While originally printed in the broadsheet format, it switched to the tabloid format in 1979. On the website, Amsterdam News publishes news stories and opinion pieces, coverage of sports, pieces in art and entertainment category, features and in-depth pieces covering Black history, and more.

October to December Traffic

237,710

+2.83% vs. the prev period.

Monthly Avg Traffic

79,237

Statistics

Amsterdam News attracts an average of 79,237 visitors per month, with 38.04% using desktop and 61.96% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 13.00% social, and 4.58% other traffic.

Grit Daily

Grit Daily was founded in 2018 by Jordan French. It’s an online publication that brands itself as a premier news source on Millennial and Gen Z startups. It publishes daily pieces in verticals like leadership, entrepreneur lifestyle, as well as news in finance, entertainment, blockchain, real estate, consumer, clean enetergy, e-commerce, and others. Grit Daily regularly hosts own events and participates in large industry events.

October to December Traffic

231,490

-9.12% vs. the prev period.

Monthly Avg Traffic

77,163

Statistics

Grit Daily attracts an average of 77,163 visitors per month, with 55.22% using desktop and 44.78% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 6.64% social, and 8.44% other traffic.

DuJour

DuJour is a luxury lifestyle print magazine and digital publication. It was established in 2012 by Jason Binn. According to DuJour’s 2024 media kit, its quarterly magazine is distributed to 100,000 subscribers. On the website, users will find daily pieces in categories like news, style, beauty, culture, life, design, events, and others. Among the awards it won are Adweek’s Readers’ Choice award for Hottest Magazine and a Webby award for Best Homepage Website.

October to December Traffic

177,387

-21.18% vs. the prev period.

Monthly Avg Traffic

59,129

Statistics

DuJour attracts an average of 59,129 visitors per month, with 24.49% using desktop and 75.51% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 5.56% social, and 5.62% other traffic.

State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.