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    Melbourne
    Home ▸ Top Digital Media Publishing Companies ▸ Melbourne

    Top Digital Media Companies in Melbourne

    Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.

    Here are the top digital media companies in Melbourne to keep an eye on.
    The Age
    Herald Sun
    The New Daily
    City of Melbourne
    The Design Files
    Power Retail
    EngageMedia
    iMCP Melbourne Chinese Post
    North West City News

    The Age

    Founded in 1854 by John Cooke, Henry Cooke, and Walter Powell, The Age is a daily newspaper and digital publication owned by Nine Entertainment. Considered a ‘newspaper of record’ – a status assigned to major national newspapers that have a reputation for authoritative and independent coverage – The Age covers political, business, lifestyle, travel, and sport news, syndicating some articles from its sister newspaper the Sydney Morning Herald.

    October to December Traffic

    45.33M
    -3.80% vs. the prev period.

    Monthly Avg Traffic

    15.11M
    Visit Website
    Statistics
    The Age attracts an average of 15.11M visitors per month, with 29.31% using desktop and 70.69% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 6.68% social, and 2.74% other traffic.

    Herald Sun

    A tabloid-format daily newspaper, Herald Sun is owned by News Corp Australia. First published as the Herald Sun in 1990, the publication is a result of a merger of The Sun News-Pictorial and The Herald. The publication’s main verticals are business, entertainment, lifestyle, and sport. According to the publication, it reaches “4.348m people in print and digital every month with an additional audience across social media of more than 1.2 million.”

    October to December Traffic

    16.68M
    -21.70% vs. the prev period.

    Monthly Avg Traffic

    5.560M
    Visit Website
    Statistics
    Herald Sun attracts an average of 5.562M visitors per month, with 30.30% using desktop and 69.70% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 7.76% social, and 3.24% other traffic.

    The New Daily

    A product of Solstice Media, The New Daily was founded in 2013 and is owned by Industry Super Holdings. The publication features news and opinion pieces in the fields of life, finance, travel, sport, and work. All of the content by The New Daily is free to access. The gender split of its readership is 58/42 female-to-male. The largest age category of readers (30.4%) is 50-64, followed by 65+ (29.5%). “The New Daily reader is more likely to be 35+, comfortable financially, well-educated, live on the eastern seaboard and in a mid-life stage.”

    October to December Traffic

    7.466M
    -16.60% vs. the prev period.

    Monthly Avg Traffic

    2.489M
    Visit Website
    Statistics
    The New Daily attracts an average of 2.488M visitors per month, with 31.56% using desktop and 68.44% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 6.45% social, and 3.58% other traffic.

    City of Melbourne

    City of Melbourne’s local government’s website is included in the list due to its active news section. City residents – and those interested in the news and stories about Melbourne – can access news on topics such as economy, community, sustainability, culture and heritage, and others. Additionally, City of Melbourne publishes a quarterly print magazine that puts a spotlight on local projects, places, events, and people.

    October to December Traffic

    4.033M
    +1.10% vs. the prev period.

    Monthly Avg Traffic

    1.344M
    Visit Website
    Statistics
    City of Melbourne attracts an average of 1.344M visitors per month, with 36.97% using desktop and 63.03% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 1.85% social, and 4.21% other traffic.

    The Design Files

    The Design Files, based in Melbourne, Australia, is a digital design publication founded by Lucy Feagins in 2008. It covers topics such Australian homes, gardens, art, architecture, interior design, and food. In addition to publishing digital content, The Design Files hosts art exhibitions, events, talks and pop-ups.

    October to December Traffic

    769,572
    +2.18% vs. the prev period.

    Monthly Avg Traffic

    256,524
    Visit Website
    Statistics
    The Design Files attracts an average of 256,524 visitors per month, with 51.12% using desktop and 48.88% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 25.65% social, and 2.97% other traffic.

    Power Retail

    Founded in 2010 by Grant Arnott, Power Retail publishes content geared toward online retail professionals. In addition to providing retail news, Power Retail publishes interviews with local and national retail leaders, research reports, industry studies, and best practice guides. Power Retail hosts The Power Retail All Star Bash – an annual awards night for the ecommerce industry – along with other industry events.

    October to December Traffic

    248,489
    +19.96% vs. the prev period.

    Monthly Avg Traffic

    82,830
    Visit Website
    Statistics
    Power Retail attracts an average of 82,830 visitors per month, with 25.33% using desktop and 74.67% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 5.65% social, and 2.84% other traffic.

    EngageMedia

    EngageMedia is a non-profit organization and digital publisher. Founded in 2005 by Anna Helme and Andrew Lowenthal, EngageMedia’s mission is to “promotes digital rights, open and secure technology, and social issue documentary.” With staff spread out across Asia-Pacific, including Thailand, India, Malaysia, Indonesia, and others, EngageMedia is headquartered in Melbourne, Australia.

    October to December Traffic

    80,441
    -11.35% vs. the prev period.

    Monthly Avg Traffic

    26,814
    Visit Website
    Statistics
    EngageMedia attracts an average of 26,814 visitors per month, with 41.87% using desktop and 58.13% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.52% social, and 7.36% other traffic.

    iMCP Melbourne Chinese Post

    iMCP Melbourne Chinese Post caters to the Chinese community in Victoria, Australia. Founded in 1992, it features coverage of events in Australia along with in-depth articles on events, food, travel, fashion, real estate and investment, education, parenting, and a number of other areas.

    October to December Traffic

    37,136
    +38.94% vs. the prev period.

    Monthly Avg Traffic

    12,379
    Visit Website
    Statistics
    iMCP Melbourne Chinese Post attracts an average of 12,379 visitors per month, with 16.73% using desktop and 83.27% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 3.51% social, and 1.85% other traffic.

    North West City News

    North West City News is an independent monthly print newspaper and website established in 2021 focused on North and West Melbourne, Kensington, and Parkville Gardens. It covers local stories and news in politics, business, environment, government, and arts and culture. It distributes 14,000 printed copies on a monthly basis.

    October to December Traffic

    36,982
    -0.23% vs. the prev period.

    Monthly Avg Traffic

    12,327
    Visit Website
    Statistics
    North West City News attracts an average of 12,327 visitors per month, with 10.61% using desktop and 89.39% on mobile. Predominantly from the Australia, the site sees 28.65% organic, 57.44% direct, 4.13% social, and 6.66% other traffic.
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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

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    May 19 – 23, 2025

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