Top Digital Media Companies in Auckland

Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.

Here are the top digital media companies in Auckland to keep an eye on.

The New Zealand Herald

Interest.co.nz

The Spinoff

Flicks

OurAuckland

Greater Auckland

Times Online

Rural News

FashioNZ

The New Zealand Herald

The New Zealand Herald is a newspaper of record for New Zealand. A daily newspaper, The New Zealand Herald was established in 1863 by William Chisholm Wilson. The website was named Voyager Media Awards’ News Website of the Year between 2020 and 2023. Readers will find news and opinion pieces on local, national, and international subjects, including in verticals like business, sport, lifestyle, and others.

October to December Traffic

67.26M

-3.57% vs. the prev period.

Monthly Avg Traffic

22.42M

Statistics

The New Zealand Herald attracts an average of 22.42M visitors per month, with 32.37% using desktop and 67.63% on mobile. Predominantly from the New Zealand, the site sees 37.53% organic, 46.39% direct, 12.03% social, and 4.05% other traffic.

Interest.co.nz

“Helping you make financial decisions” is the tag line of Interest.co.nz. Established in 1999 and owned by JDJL, the website offers a wide catalog of content on subjects like investing, banking, economy, technology, saving, borrowing, property, and others. About 45% of its readers are female, 55% male. 45-54-year-olds represent the largest demographic, followed by 25-34-year-olds.

October to December Traffic

5.601M

-2.79% vs. the prev period.

Monthly Avg Traffic

1.867M

Statistics

Interest.co.nz attracts an average of 1.867M visitors per month, with 21.66% using desktop and 78.34% on mobile. Predominantly from the New Zealand, the site sees 30.25% organic, 63.04% direct, 3.42% social, and 3.29% other traffic.

The Spinoff

The Spinoff was founded in 2014 by journalist Duncan Greive. It focuses on current affairs and pop culture. The Spinoff publishes content in sections like society, sports, media, internet, books, science, and business. It also features a rich catalog of videos, a calendar of events in Auckland and Wellington, a range of newsletters, and other resources for its readers.

October to December Traffic

5.167M

nodata vs. the prev period.

Monthly Avg Traffic

1.722M

Statistics

The Spinoff attracts an average of 1.722M visitors per month, with 23.64% using desktop and 76.36% on mobile. Predominantly from the New Zealand, the site sees 38.52% organic, 39.04% direct, 18.24% social, and 4.20% other traffic.

Flicks

Flicks descibes itself as “your friendly, smart pal who helps you find something good to watch and tells you where you can watch it – in cinemas or at home on streaming.” It is owned by Vista Group International. Its website offers users cinema guides, streaming guides, sport-related content, reviews, and trailers of upcoming movies.

October to December Traffic

2.051M

-0.15% vs. the prev period.

Monthly Avg Traffic

683,885

Statistics

Flicks attracts an average of 683,885 visitors per month, with 36.74% using desktop and 63.26% on mobile. Predominantly from the New Zealand, the site sees 70.10% organic, 23.97% direct, 2.96% social, and 2.97% other traffic.

OurAuckland

OurAuckland is a website by Auckland’s city council. It publishes latest council news, updates, community events, news and announcements from the Mayor’s office, and other information for residents of the city.

October to December Traffic

650,607

+9.23% vs. the prev period.

Monthly Avg Traffic

216,869

Statistics

OurAuckland attracts an average of 216,869 visitors per month, with 21.30% using desktop and 78.70% on mobile. Predominantly from the New Zealand, the site sees 59.14% organic, 28.42% direct, 6.57% social, and 5.87% other traffic.

Greater Auckland

Established in 2015, Greater Auckland Iis a volunteer-led analysis and advocacy website that offers “evidence-based commentary” and encourages “informed debate on transport and urban form issues.” It is run by Matt Lowrie and Patrick Reynolds. Each post features an active discussion session – in line with the organization’s mission to facilitate debate.

October to December Traffic

290,927

+14.76% vs. the prev period.

Monthly Avg Traffic

96,976

Statistics

Greater Auckland attracts an average of 96,976 visitors per month, with 22.56% using desktop and 77.44% on mobile. Predominantly from the New Zealand, the site sees 49.47% organic, 40.76% direct, 7.59% social, and 2.18% other traffic.

Times Online

Established in 1972, Times Online is an online news publisher published by Times Media with a primary coverage focus on East Auckland. It publishes local news and opinion pieces in sectors like real estate, education, politics, sport, crime, and others.

October to December Traffic

141,425

-5.40% vs. the prev period.

Monthly Avg Traffic

47,142

Statistics

Times Online attracts an average of 47,142 visitors per month, with 31.86% using desktop and 68.14% on mobile. Predominantly from the New Zealand, the site sees 51.50% organic, 22.38% direct, 22.07% social, and 4.05% other traffic.

Rural News

Rural News Group is an industry publication covering the rural market. It offers industry news and analysis pieces through both its website and the print issue. According to Rural News, it reaches 76,500 commercial farms, fortnightly. In addition to national and world rural coverage, it publishes opinion pieces, and news about and reviews of machinery and products.

October to December Traffic

78,756

nodata vs. the prev period.

Monthly Avg Traffic

26,252

Statistics

Rural News attracts an average of 26,252 visitors per month, with 37.92% using desktop and 62.08% on mobile. Predominantly from the New Zealand, the site sees 56.01% organic, 32.73% direct, 5.73% social, and 5.53% other traffic.

FashioNZ

New Zealand’s Home of Fashion, FashioNZ states that it’s the first fashion website in the country, founded in 1998. Headquartered in Auckland, FashioNZ publishes pieces in categories like fashion, beauty and wellness, shopping, designers, and business. It also features a job board in the fashion industry.

October to December Traffic

40,573

nodata vs. the prev period.

Monthly Avg Traffic

13,524

Statistics

FashioNZ attracts an average of 13,524 visitors per month, with 31.85% using desktop and 68.15% on mobile. Predominantly from the New Zealand, the site sees 44.13% organic, 42.39% direct, 9.61% social, and 3.87% other traffic.

Related locations