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This article has been inspired by the recent post on Medium and the reaction of our Facebook followers on the following shared update.

What people don’t realize is that despite seeing increasing consumption in news aggregators recently, they’ve been in existence for a long time. Think of Yahoo and AOL – the darling of website portals that covered editorial and news in all different verticals, and also included distributed partner content. AllTop, Reddit, and others took it to the next step with the social news and links submitted by individuals on platforms instead of media organizations.

How news is currently being consumed

Share of respondents
Direct entry 32%
Search 25%
Social media 23%
E-mail 6%
Mobile alerts 5%
Aggregators 5%

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