What’s Happening:

The popularity of the app TikTok, which grew huge in China under the name Douyin, is making its way into Western culture — bringing in a new era in digital identity. The massive advertising budget behind TikTok, along with its organic growth, have both contributed to this expansion, which may make TikTok the Myspace for the new generation.


Why it Matters:

Today’s teen market largely shuns Facebook as a social media platform for old people, and while Instagram is popular it is considered the equivalent of an online photo album. Instead, easy-share video with its ability to convey personality and a more user-friendly format is being embraced by the younger generation.


Digging Deeper:

 

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