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    Teens are flocking to TikTok and pushing huge organic growth

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    tik tok app

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

    What’s Happening:

    The popularity of the app TikTok, which grew huge in China under the name Douyin, is making its way into Western culture — bringing in a new era in digital identity. The massive advertising budget behind TikTok, along with its organic growth, have both contributed to this expansion, which may make TikTok the Myspace for the new generation.


    Why it Matters:

    Today’s teen market largely shuns Facebook as a social media platform for old people, and while Instagram is popular it is considered the equivalent of an online photo album. Instead, easy-share video with its ability to convey personality and a more user-friendly format is being embraced by the younger generation.


    Digging Deeper:

     

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