Practical Photography – the UK’s biggest monthly photo magazine – has collaborated with DMA Media – experts in multi-channel, news and factual video production and distribution – to launch Photography Now.

www.photographynow.tv is a dedicated video-on-demand channel for photography enthusiasts. The collaboration blends the editorial expertise and heritage of Bauer Media’s Practical Photography magazine with the content curation and video production skills of DMA Media.

Rob Beynon, Group CEO, DMA Media, said: “We see dedicated and curated digital channels as a perfect solution for publishers and international brands that want to create new online audiences and new revenue streams. Photography Now is at the forefront of this development and we’re proud to be the content and channel partner in this new venture.”

Photography Now is a subscription-based service aimed at consumers of all ages and ability levels. The exclusive on-demand content is designed to inspire, educate and motivate photography enthusiasts to get the most from their camera. The service utilises an advanced OTT video streaming platform provided by technology partners Airbeem.

Nicola Bates, Managing Director Hobbies and Food, Bauer Media UK, said: “We are excited to be collaborating with DMA Media and Airbeem on this new launch. The Practical Photography brand has been living life through a lens for decades and whether you’re a novice or a professional photographer, we feed our audiences with inspiration, creative techniques and authoritative reviews to help them improve their skills and take better pictures.  This exciting new channel allows our world class video content to be utilised on a brand new platform and on a wider scale.”

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Airbeem CEO, Steve Hardman, added: “Niche online video channels are perfectly suited to magazine publishers that want to grow and expand their traditional magazine audiences into the digital world. With content now shifting to video consumption through mobiles and tablets, websites and TV apps, Practical Photography is taking the lead.”

Photography Now’s easy to navigate, Netflix-style video racks offer a unique mix of hands-on lessons, projects and interviews – presented by Practical Photography magazine’s experts. It also features news, gear reviews, profiles, competitions and ‘behind-the-scenes’ footage from photo shoots with industry pros.

It’s available online, on mobile or on smart TV by downloading the Photography Now app from the Apple Store, Google Play Store or Roku. Subscribers can enjoy a week’s trial for free – then it’s £4.99 a month or sign up for a year to save 20%.

Visit Photography Now: www.photographynow.tv

To learn more about featuring your content on Photography Now, please contact: info@photographynow.tv

Publishers and brands interested in dedicated video channels, please contact: mail@dma-media.com

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