Pedestrian was founded in 2005 by Chris Wirasinha and Oscar Martin. It is headquartered in Sydney, Australia. It is a youth digital news and entertainment website owned by Pedestrian Group, which also owns such Australian brands as Vice Media (Australia), Business Insider Australia, Refinery29, Lifehacker Australia, and others. Pedestrian Group is a company owned by Nine Entertainment. Pedestrian’s coverage primarily focuses on areas of news, entertainment, style, music, tech, gaming, sport, travel, health, home, and a few others.