Top Digital Media Companies in Perth

Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.

Here are the top digital media companies in Perth to keep an eye on.

PerthNow

PerthNow is a publisher of entertainment, business, lifestyle, and sport news. Owned by Seven West Media, PerthNow caters to the West Australian audience. It has 11 print and digital mastheads across the greater Perth metropolitan area. 45% of its audience are male, 55% female. The majority of its readers are between the ages of 25 and 54.

April to June Traffic: 24.01M

Monthly Avg Traffic: 8.006M

Statistics

PerthNow attracts an average of 8.006M visitors per month, with 17.57% using desktop and 82.43% on mobile. Predominantly from Australia, the site sees 31.15% organic, 50.27% direct, 15.07% social, and 3.51% other traffic.

The West Australian

The West Australian is a tabloid-format daily newspaper and online news publication. It is owned by Seven West Media. It’s market penetration is the strongest of any newspaper in the country at 84% of Western Australia. The West Australian is the second-oldest continuously produced newspaper in the country. It covers business, politics, food, property, and regional news.

April to June Traffic: 10.55M

Monthly Avg Traffic: 3.518M

Statistics

The West Australian attracts an average of 3.518M visitors per month, with 18.85% using desktop and 81.15% on mobile. Predominantly from Australia, the site sees 46.40% organic, 38.75% direct, 11.44% social, and 3.41% other traffic.

WA today

WAtoday is owned by Nine Publishing. It is an online newspaper that was founded in 2008. Its coverage focuses on Perth and Western Australia, though it does have a section on world news. WAtoday has an even demographic split between males and females (51% to 49%, respectively). The average age of its reader is 45. The main verticals of the publication are business & finance, sport, culture, news, lifestyle, and marketplaces.

April to June Traffic: 7.731M

Monthly Avg Traffic: 2.577M

Statistics

WA today attracts an average of 2.577M visitors per month, with 23.22% using desktop and 76.78% on mobile. Predominantly from Australia, the site sees 41.40% organic, 44.27% direct, 9.12% social, and 5.21% other traffic.

Business News

Business News was established in 1992. It’s a fortnightly business magazine and online news source in the business sector. In addition to the daily articles that users can access on its website around themes like technology, innovation, and science, mining, agribusiness, transport and logistics, and others, Business News publishes an annual Book of Lists and organizes a range of events, including the 40under40 Awards.

April to June Traffic: 625,317

Monthly Avg Traffic: 208,439

Statistics

Business News attracts an average of 208,439 visitors per month, with 54.75% using desktop and 45.25% on mobile. Predominantly from Australia, the site sees 63.69% organic, 32.51% direct, 1.29% social, and 2.51% other traffic.

So Perth

Established in 2010, So Perth is a website dedicated to life in Perth. It publishes the latest news, tips for day trips, reviews and restaurant recommendations, travel tips for Perth and other Australian destinations, pieces in health and wellness as well as sports categories, local events, and opportunities to support local charities. So Perth is owned by So Media Group. It has a combined social media audience of 450,000+. The audience is primarily female and in the 25-40 age group.

April to June Traffic: 172,933

Monthly Avg Traffic: 57,644

Statistics

So Perth attracts an average of 57,644 visitors per month, with 18.85% using desktop and 81.15% on mobile. Predominantly from Australia, the site sees 80.99% organic, 12.72% direct, 4.47% social, and 1.82% other traffic.

OUTinPerth

OUTinPerth is an online LGBTQIA+ publication and culture website, which previously also distributed print copies of its magazine. The publication covers local, national, and international news, arts, nightlife news and events, community groups, and more.

April to June Traffic: 107,440

Monthly Avg Traffic: 35,813

Statistics

OUTinPerth attracts an average of 35,813 visitors per month, with 15.31% using desktop and 84.69% on mobile. Predominantly from Australia, the site sees 50.46% organic, 26.28% direct, 17.61% social, and 5.65% other traffic.

The News Tribe

Founded in 2011 and headquartered in Perth, The News Tribe (TNT) is an online news platform that focuses on global coverage, including the United States, United Kingdom, Middle East, and South Asia. The platform attracts significant traffic with its mix of daily news, original reports, opinion pieces, and blogs.

April to June Traffic: 11,387

Monthly Avg Traffic: 3796

Statistics

The News Tribe attracts an average of 3796 visitors per month, with 11.71% using desktop and 88.29% on mobile. Predominantly from Bangladesh, the site sees 67.73% organic, 27.10% direct, 5.16% social, and 0.01% other traffic.

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