Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Aberdeen to keep an eye on.
The Press and Journal
Aberdeen Live
Aberdeen News
Aberdeen Business News
The Gaudie
The Press and Journal
The Press and Journal is the oldest daily newspaper in Scotland having been established in 1747. In fact, it is one of the longest-running newspapers in the world. It is owned by D. C. Thomson & Co. On the website, The P&J publishes news and stories in politics, sport, lifestyle, business, entertainment, education, and others. In 2023, The Press and Journal’s website was named news website of the year at 44th Scottish Press Awards.
The Press and Journal attracts an average of 1.441M visitors per month, with 13.66% using desktop and 86.34% on mobile. Predominantly from United Kingdom, the site sees 40.51% organic, 36.44% direct, 17.29% social, and 5.76% other traffic.
Aberdeen Live
Aberdeen Live is an online news source on everything Aberdeen. The website offers breaking news, coverage of local events, sport updates, recommendations on things to do, reviews of restaurants, traffic updates, a job board, discount codes, obituaries, and more. Aberdeen Live is owned by Reach PLC. Sister brands include BelfastLive, EssexLive, PlymouthLive, LeedsLive, DublinLive, and many others.
Aberdeen Live attracts an average of 917,287 visitors per month, with 11.49% using desktop and 88.51% on mobile. Predominantly from United Kingdom, the site sees 65.75% organic, 18.40% direct, 12.10% social, and 3.75% other traffic.
Aberdeen News
Owned by Gannett, Aberdeen News is a news website that caters to residents and visitors of Aberdeen. It publishes news and information on local events, sports, business, and weather. Readers can also complete crossword puzzles, publish obituaries, check out features and opinion pieces, and browse a calendar of local events.
Aberdeen News attracts an average of 84,576 visitors per month, with 28.58% using desktop and 71.42% on mobile. Predominantly from United States, the site sees 73.91% organic, 17.69% direct, 5.35% social, and 3.05% other traffic.
Aberdeen Business News
Aberdeen Business News is a news website owned by Union Media. It was launched in 2012 and publishes daily business news from Aberdeen City and the Shire. It offers articles in categories such as energy, business, finance, legal, appointments, hospitality, and others. Aberdeen Business News’ sister brands – all Scotland-based – include Scottish Business News, Silicon Scotland, Larder Food & Drink, and High Growth Scotland.
Aberdeen Business News attracts an average of 18,588 visitors per month, with 31.42% using desktop and 53.32% on mobile. Predominantly from United Kingdom, the site sees 53.32% organic, 31.42% direct, 8.73% social, and 6.53% other traffic.
The Gaudie
A student newspaper at the University of Aberdeen, The Gaudie is the oldest student newspaper in Scotland and one of the oldest in the UK. It was established in 1934. Print editions are produced every two weeks. The online edition offers daily articles and updates about campus life and local news. It covers stories in verticals like arts, news, features, gaming & tech, sports, international, life & style, and others.
The Gaudie attracts an average of 6,327 visitors per month, with 49.06% using desktop and 50.94% on mobile. Predominantly from United Kingdom, the site sees 60.46% organic, 35.03% direct, 2.65% social, and 1.86% other traffic.