MGID

MGID is an innovative global pioneer in native advertising that drives revenue growth for all participants in the advertising ecosystem.

Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing...

Traffic Diversification Needs A Performance-Based Approach

Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and red...

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