Jackson Langford, Author at State of Digital Publishing

How To Make News Easier For A Burned-Out Audience

Digital publishing has led to an integration of media into our daily lives. When we socialize on Facebook, for example, we see posts informing us of what’s going on in both people’s personal lives and in the world around us. News sites bombard audiences with information on various channels, which can lead to burnout. That […]

The Debate Between Native Advertising and Branded Content

Making money from and on the Internet is, when it comes down to it, pretty complicated at times. Digital life moves so fast that we, as digital marketers, are always playing this exhausting game of cat-and-mouse. Just when you think you can finally take a breather, consumers change their mind and now you’re back to […]

Big Data: Digital Publishers, It’s Time To Embrace It!

Big data and any major technological change have the potential to send shivers down the spines of key players across the board. CDs are becoming increasingly irrelevant, your kids will look upon VHS tapes as some ancient artifact and one could argue that there is no longer room for DVDs in this ‘Netflix-and-chill’ ridden world. […]