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    genA

    Gen Alpha Social Media: What Publishers Need to Know

    As with all things technology, social media innovates and evolves at a dizzying pace. Driven by prosumerism, the changes to social media platforms are often
    Local News Publisher Strategies

    Office Hours: Local News Publisher Strategies

    The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this

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    Influencer & Creator Networks

    Influencer & Creator Networks: Partnering for Sustainable Audience Growth

    As audiences started preferring people over platforms, creator marketing became a strategic revenue driver rather than a visibility add-on or an experimental branding tactic. In
    HilltopAds Review

    HilltopAds Review 2026

    While advertisements serve as an important source of revenue for publishers and content creators, disruptive ads often hinder the user experience and cause visitors to

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    Julie Selman, SVP Head of EMEA at Magnite

    Curation and The Great Programmatic Reset

    Curation has become one of the biggest talking points among adtech professionals and digital marketers in 2025. In digital advertising, curation refers to the selection
    AI, the double-edged sword of creativity, and why publishers must embrace it

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday

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    The NYT teardown

    Keeping True to The New York Times’ Past Editorial Values for a Sustainable Future

    Jeremy Fremont and Vahe Arabian explore The New York Times, one of the longest-running newspapers and a prolific digital media publisher.
    MacWorld teardown

    Macworld: Coding a New AI Experience – Eliminating the Buyer Guide Puzzle?

    As publishers, we all know the way to reach an audience is by anticipating demand and getting ahead of its peak by providing timely value. However, do AI-assisted features help aid the user’s journey to purchase?
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