Header bidding is considered an advanced tactic of increasing advertising revenue growth. It was implemented as the ultimate Google DoubleClick strategy to maximize income. It allows publishers to conduct direct auctions in order to have more control of the pricing rather than allowing the price to decrease as it goes down the queue of potential bidders.
To use this strategy, you have to implement a code snippet in the header of the website. As the user enters a webpage, the code asks supply-side platforms (SSPs) for bids. This happens before the ad server is called which ensures increased competition as more partners place a bid on your advertising units.
Each revenue tactic comes with its own pros and cons as well as plenty of strategies that are definitely worth exploring in more depth in order to become an even better marketer. Once you join SODP, we’ll be guiding you to a partner that will help you develop strategies that are the best and most profitable for your budget and your business — you’ll be making money in no time. Header bidding is a complex strategy, however, it’s absolutely essential if you’re looking to grow your revenue and take it to new levels. By working with one of our partners, you’ll be able to implement header bidding with a simple click of a button.