The Institute for Nonprofit News (INN) released an in-depth report that shows the nonprofit news industry has been growing rapidly over the past decade, and continues to offer growth opportunities for publishers.
Why it matters:
Nonprofit news sites largely emerged as a way to fill information gaps left by cutbacks in traditional media organisations. This INN Index report shows that nonprofit news is not only experiencing good growth in reach and revenue, but that it is filling a tremendous need in communities across the United States.
Key findings of the INN Index:
The report, which was compiled from a detailed questionnaire completed by 88 INN member outlets, showed:
- Revenue growth. More than half of news organizations surveyed generated $500,000 or more in revenue in 2017, with a third generating $1 million or more. This is a vast improvement over survey results from 2015.
- A laser-focus on public interest journalism. Nonprofits focus on original and often explanatory reporting, and 40% of nonprofit news outlets are investigative in nature. Single-subject news outlets are one of the fastest-growing categories.