For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile.
Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. Video consumption via mobile rises by 100% every year.
Since our last report on mobile video trends in 2018, consumption has only continued to rise, growing in both numbers and importance. Video marketing remains the best-performing digital content type, driving more views, more engagement and more response than any other option.
In 2020, of course, the COVID-19 pandemic has had an effect on everything. With video consumption, it has only increased usage and demand as consumers look to video to replace an in-person examination and product demos. Explainer videos showing how a product or service works have become one of the most popular types of mobile video.