Digital Publishers Report – Volume 1

Do you want to crack the code on what it takes to be successful in digital publishing? Are you passionate about growing your publication? Then you’ll want to read our inaugural Digital Publishers Report.

Revenue from branded digital content is projected to grow three-fold by 2021, and according to multiple sources, digital advertising rates are on the rise. The Digital Publishers Report looks at the practices of 100 digital publishers, to highlight the critical success factors that you need to know to put you in a better position for success.

Some of the key findings covered in detail in the report include:

  • WordPress is the most popular content management system in the world, with 55% of respondents using the platform.
  • Diversified revenue streams are key. Five digital monetization strategies prevail, with the vast majority (79%) of publishers earning revenue from website advertising. Other monetization sources include affiliate links (30%), paid subscriptions/memberships (22%), branded content/native ads (18%), and offline events (12%).
  • Newsletters and email updates continue to be popular, with 80% of publisher respondents using these methods to de-risk traffic sources.
  • Social media is universal — every publisher surveyed participates in at least one social media network.
  • Most publications make their backgrounds findable and provide clear contact information.
  • There is a large correlation between publishing frequency and traffic; while business models and content approaches vary, most digital publishers produce large amounts of new content weekly.

Our Digital Publishers Report provides details, charts, and breakdowns of all these elements affecting the success of digital publishers today, to help publishers navigate this environment and implement strategies for success. The report also contains a link to the accompanying sheet with the survey data.

Our thanks to goes out to the Small Business Trends team, who partnered with us to collate this report!

Download the full report here

Digital Publishers Report

The Digital Publishers Report - Volume 1

Do you want to crack the code on what it takes to be successful in digital publishing? Are you passionate to grow your digital publication? The Digital Publishers Report tracks the publishing practices of digital publishers, allowing you to benchmark your site’s performance and understand technological trends in the industry.

By State of Digital Publishing and Small Business Trends

About the Report

With revenue from branded digital content to grow three fold by 2021, and digital ad rates on the rise according to multiple sources, this report highlights the critical success factors you need to know.

The Digital Publishers Report tracks the publishing practices of a representative sample (“Tracking Group”) of 100 digital publishers.   

The benchmarks and data in this report are provided as a resource for digital website publishers. By understanding the best practices of their peers, digital publishers are better positioned to consider improvements and adjustments to their own sites.

The goal of this Report is to present information that website publishers can refer to when deciding on matters such as:

  • site enhancements

  • technology choices

  • monetization techniques

  • content strategies

  • audience development

  • social media strategies

  • search engine strategies

This Volume 1 – 2019 Report is the inaugural report on this topic.  Each quarter we will update the information, and add additional benchmarking factors, sites and best practices to track.

Download the Report

Complete the form below to receive your copy and for future updates.

Members Hub - Exclusive Insights

Tired of trying to grow your audience alone? Become a member and do it with the help of our network. Unlock access to:

  • A fast growing peer community
  • In-depth industry analysis
  • Exclusive industry resources & data vault


See how a niche blog became one of the leading project management publications, earning $1million in revenue.

Request your FREE access to a video demonstration by


Matt Martel, Publisher, BusinessDesk NZ


Ben Aston, CEO,
Black + White Zebra

Claim my free access to the demo