The Digital Publishers Report - Volume 1

Do you want to crack the code on what it takes to be successful in digital publishing? Are you passionate to grow your digital publication? The Digital Publishers Report tracks the publishing practices of digital publishers, allowing you to benchmark your site’s performance and understand technological trends in the industry.

By State of Digital Publishing and Small Business Trends

About the Report

With revenue from branded digital content to grow three fold by 2021, and digital ad rates on the rise according to multiple sources, this report highlights the critical success factors you need to know.

The Digital Publishers Report tracks the publishing practices of a representative sample (“Tracking Group”) of 100 digital publishers.

The benchmarks and data in this report are provided as a resource for digital website publishers. By understanding the best practices of their peers, digital publishers are better positioned to consider improvements and adjustments to their own sites.

The goal of this Report is to present information that website publishers can refer to when deciding on matters such as:

site enhancements
technology choices
monetization techniques
content strategies
audience development
social media strategies
search engine strategies

This Volume 1 – 2019 Report is the inaugural report on this topic. Each quarter we will update the information, and add additional benchmarking factors, sites and best practices to track.

Download the Report

Complete the form below to receive your copy and for future updates.

For two-thirds of people around the world, video is the number-one source of information — and more than 75% of all video viewing is done on mobile.

Just take a moment to let that sink in. Two out of three people go to videos for information first and do so largely on their mobile devices. Video consumption via mobile rises by 100% every year.

Since our last report on mobile video trends in 2018, consumption has only continued to rise, growing in both numbers and importance. Video marketing remains the best-performing digital content type, driving more views, more engagement and more response than any other option.

In 2020, of course, the COVID-19 pandemic has had an effect on everything. With video consumption, it has only increased usage and demand as consumers look to video to replace an in-person examination and product demos. Explainer videos showing how a product or service works have become one of the most popular types of mobile video.

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