Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
What’s happening:
One of today’s hottest topics in digital publishing is finding the “holy grail” of subscriptions — and many leading media companies have shown that a key driver is user engagement. When it comes to measuring engagement, the “MAU” and “DAU” methods introduced by Facebook still seem to be the most popular.
But for Deep BI, these methods are not actionable. Instead, Deep BI took its cue from the Financial Times and uses the RFV engagement score: combining metrics on recency, frequency and volume.
Enjoying this article?
Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, publisher-focused SEO training but you’ll also be able to read expert insights and analysis exclusive to our members.