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Measuring user engagement with RFV scores  (a combination of Recency, Frequency and Volume metrics)

Deep bi

 


What’s happening:

One of today’s hottest topics in digital publishing is finding the “holy grail” of subscriptions — and many leading media companies have shown that a key driver is user engagement. When it comes to measuring engagement, the “MAU” and “DAU” methods introduced by Facebook still seem to be the most popular.

But for Deep BI, these methods are not actionable. Instead, Deep BI took its cue from the Financial Times and uses the RFV engagement score: combining metrics on recency, frequency and volume.


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Shelley Seale

Shelley Seale

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

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