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    Measuring user engagement with RFV scores  (a combination of Recency, Frequency and Volume metrics)

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Deep bi

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

     


    What’s happening:

    One of today’s hottest topics in digital publishing is finding the “holy grail” of subscriptions — and many leading media companies have shown that a key driver is user engagement. When it comes to measuring engagement, the “MAU” and “DAU” methods introduced by Facebook still seem to be the most popular.

    But for Deep BI, these methods are not actionable. Instead, Deep BI took its cue from the Financial Times and uses the RFV engagement score: combining metrics on recency, frequency and volume.


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