One of today’s hottest topics in digital publishing is finding the “holy grail” of subscriptions — and many leading media companies have shown that a key driver is user engagement. When it comes to measuring engagement, the “MAU” and “DAU” methods introduced by Facebook still seem to be the most popular.
But for Deep BI, these methods are not actionable. Instead, Deep BI took its cue from the Financial Times and uses the RFV engagement score: combining metrics on recency, frequency and volume.
The appeal of RFV is the single score, which is easier to follow, compare and use. Also, each part of the score provides valuable metrics that are actionable: