PostUp, a leading email and audience development solution company, today announced the addition of browser push functionality to the PostUp technology platform, empowering publishers to grow, engage, and monetize their audiences more effectively. This solution enables publishers to engage their visitors directly, without requiring them to sign up for emails or download an application. Publishers can use this direct connection to drive more traffic back to their site, where they can then generate ad or paid subscription revenue. \u201cWe are proud to be the only ESP focused on delivering business outcomes for the publishing industry, and the addition of browser push further strengthens our client\u2019s direct relationship with their audience,\u201d said Tony D\u2019Anna, CEO of PostUp. \u201cIn an industry where declining programmatic ad revenue, platforms, and ad blockers continue to cut into publisher revenue, we are thrilled to provide publishers with a new channel to grow and reach their known audience while collecting valuable first-party data.\u201d \u201cA browser push notification is a powerful engagement tool because it is functionally identical to app notifications: they appear on your home screen and buzz your pocket. But they don\u2019t require an app download, or even that the publisher has an app at all,\u201d said Keith Sibson, VP of Product and Marketing at PostUp. \u201cFor publishers, audience penetration by apps is less than 5%, but in the past year browser support for push notifications has become near universal on mobile and desktop, so this is a new green-field direct channel opportunity for publishers.\u201d Browser Push notifications give publishers an immediate link to their audience, no matter where they are, allowing them to: \tGrow their direct audience with a lower-hurdle opt-in than app downloads or email. \tAccess the audience instantly without the technical demands of app development. \tKeep audiences engaged by placing their content where they\u2019re most likely to see it. \tDrive more traffic through publisher owned channels and decrease reliance on platforms. Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org.