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The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech)
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers
The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS).
If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audience. Yet navigating
Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After
We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit stating that cookies won’t be
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears
