LiveRamp

LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

Addressability in 2022: The Three D’s Publishers Need To Think About

The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes ...

Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering mea...

Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and...

Marketing In The First-Party Future

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party aut...

How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the m...

Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry h...

The Evolving Relationship Between Publishers and Advertisers

The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertisi...

Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connecti...

Getting On the Path To Data Excellence

If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audien...

Gergana Kirovska – LiveRamp

Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involv...

Authentication Is The Key To Building A Sustainable Advertising Ecosystem

We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit stating that co...