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    LiveRamp

    LiveRamp

    LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

    A drawing of a face

    Website

    www.liveramp.com
    icons8-calendar-50

    Founded

    1969
    icons8-male-user

    Employees

    1400
    icons8-business-building-50.png

    Ownership Status

    Public
    icons8-company

    Primary Industry

    IT Consulting and Outsourcing
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    Registered head office address

    225 Bush Street, 17th Floor, San Francisco, CA 94104, United States

    Articles

    Addressability in 2022: The Three D’s Publishers Need To Think About 
    LiveRamp

    Addressability in 2022: The Three D’s Publishers Need To Think About 

    The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes

    eco sy
    LiveRamp

    Creating a Data Ecosystem Built on Consumer Trust

    The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to

    publishers and brands
    LiveRamp

    Better Together: The New Digital Era for Publishers and Brands 

    The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one

    First party
    LiveRamp

    Marketing In The First-Party Future

    78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as

    ats supports digital publishers
    LiveRamp

    How ATS Supports Digital Publishers

    Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising,

    app tracking
    LiveRamp

    Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

    The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already

    publishers and advertisers
    LiveRamp

    The Evolving Relationship Between Publishers and Advertisers

    The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are

    Authenticated Traffic Solution
    Dennis Publishing

    Dennis Publishing Announces Adoption of LiveRamp’s Authenticated Traffic Solution

    Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise

    Dataxcellence
    LiveRamp

    Getting On the Path To Data Excellence

    If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer

    Geri
    LiveRamp

    Gergana Kirovska – LiveRamp

    Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get

    Authentication
    LiveRamp

    Authentication Is The Key To Building A Sustainable Advertising Ecosystem

    We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit

    Subscribe to receive a recap of our top stories in digital media.

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.