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Addressability in 2022: The Three D’s Publishers Need To Think AboutÂ
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes
LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
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The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to
The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising,
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are
Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise
If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer
Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get
We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit
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Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.