Content Refined - State of Digital Publishing

A Guide to Optimizing Your Content for Maximum Impact

Creating great content that drives traffic and engagement is the goal of every content marketer, digital publisher or SEO agency. Developing a process to optimize your content for maximum impact, on the other hand, can be a major challenge for some. In this guide, we’ll share a variety of tips and tricks on how to […]

How to Create Engaging Content

Creating engaging content can be difficult, especially in today’s competitive online world. Not only do you need to make sure it engages your target audience, you also have to optimize it for SEO, format it correctly, include the proper headings and answer the right questions — all while trying to outrank your rivals. While nobody […]

The Step-by-Step Guide to Content Audits

SEO has become a fast-paced and ever-changing industry. What’s trending today can be boring the next. Not to mention Google’s recurring algorithm updates, which keep website owners constantly restrategizing over how to create content. While there’s always a big focus on content strategy and “what to write next”, many site owners rarely focus on reviewing […]

What Is a Content Brief and How to Create One

If you own a website, are a content creator or a freelance writer, then you’ve most likely heard of a content brief. While much of the SEO world focuses on keyword research, content curation, website optimization and a dozen other factors, content briefs are an important part of the content creation process. If you own […]