Content Insights

You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?” The same goes for

Modern media consumers have become tired of the overwhelming amount of content they get exposed to every day. Naturally, in that state of content fatigue,

Google has a reputation of being ‘the good guy’ of the digital era and its name is indeed well earned. Their search engine is the

Whether we like to admit it or not, we live in an era of content saturation. As MarketingProfs research shows, more than two million new

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a

  Big news from Content Insights: on the 24th of June, the new and improved platform was released.   For those who may not know, Content

Do millennials read online news? Various researchers have tried to ascertain exactly how much news millennials consume and compare the findings with this generation’s parents.

For publishers and newsrooms, finding an answer to the following question is quite challenging: how to stay trustworthy, respect your readers and preserve the integrity,

Changes in media consumption and distribution have significantly influenced those who write stories for a living. Because of constant financial struggles that most news organizations

In addition to finding a sustainable business model, today’s publishers operating in the digital arena are struggling with another challenge: properly measuring their content performance

Today’s topic is the evolution of newsroom analytics. Now, it’s not that any of the following is particularly complicated, but since these days our attention