Jacob Nelson is an assistant professor of digital audience engagement. He uses qualitative and quantitative methods to study the changing relationship between journalists and their audiences.
His research has been published in academic journals including Journalism & Mass Communication Quarterly, Digital Journalism, and Journalism Practice, as well as in trade presses like Columbia Journalism Review, MediaShift, and Digital Content Next.
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See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips
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