Publisher growth tactics for election season | WEBINAR
Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making it increasingly important to find ways to cut through the noise.
Digital publishers are in a fight for survival, striving to capture audience share from established rivals while fending off challenges from new entrants. It’s more important than ever before that publishers cultivate their audience relationships if they hope to drive revenue and maximize engagement.
The late 2010’s saw the emergence of the notorious internet arms race between digital publishers and ad blockers. As more and more users turned to ad blockers, publishers turned to adblock recovery software to recover lost ad revenue.
While there have been many forms of digital content, none are as prolific or as innovative as video. From the rise of YouTube to the massive powerhouse of Netflix, video monetization platforms have become a staple of almost every digital citizen.
Automated transcribing software has revolutionized how many within the digital publishing sector transcribe audio and video content, increasing the process’ speed, efficiency and accuracy.
It’s not enough for digital publishers to sign up to an ad network and call it day. Maximizing ad revenue requires a top down view and a willingness to explore software options.
Ad revenue represents one of just three monetization pillars publishers have access to — with the others being subscriptions and affiliate marketing. As such, those publishers that have prioritized ad revenue need to ensure they pick the right ad network.
