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WordPress Best Practices for Publishers – WordPress Publishers Performance Summit Key Learnings

Event Learnings

WordPress Best Practices for Publishers – WordPress Publishers Performance Summit Key Learnings

The New York Times, TechCrunch, BBC America – these are some of the most recognized names in digital publishing. And all of them are built on WordPress – a CMS platform that has a 43.1% market share.

WordPress dominates Google’s search engine results pages because it significantly simplifies the optimization process for its users. However, with competition for the audience’s attention and engagement at an all-point high, publishers have to go the extra mile and apply best practices in managing and optimizing the performance of their WordPress sites.

In partnership with Multidots, SODP hosted WordPress Publishers Performance Summit (WPPS) where leading experts in the field of WordPress for publishers shared best practices.

This ebook is a summary of learnings from the event, highlighting WordPress best practices that every digital publisher that uses or plans to use this CMS must know

WordPress Publishers Performance Summit (WPPS)

WordPress Best Practices for Publishers as Shared by…

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Multidots

Anil Gupta

CEO & Co-founder | Multidots

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Anil Gupta
Anil is a Technopreneur with more than 17 years of experience leading the business with mind and people with heart. With a degree in computer science, he always had the vision to build a company that takes care of customers as well as employees and the community; thus, he started Multidots in 2009, and since then, as a CEO & Co-Founder of Multidots — he and his team are on the mission on "Serving People & Solving Problems." Anil loves to read, travel, yoga, and meditation! He’s a 15 year veteran SEO and content strategist for publishers and an explorer of digital media and technology trends.
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Binti Pawa

VP, Audience Growth & Development | Forbes

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Binti Pawa
Binti’s meteoric career in Digital Marketing & Search Engine Optimization spans 15+ years. As the Vice President, Audience Growth & Development at Forbes, she is responsible for increasing traffic, cultivating new audiences and driving business growth. Binti has led performance-driven growth for both start-ups and corporate heavyweights, including brands such as Travelocity, InStyle, Travel + Leisure, Food & Wine, Mashable, and PCMag. Most recently, she headed Content Strategy and SEO for the financial news and information providers, TheStreet and Seeking Alpha, followed by a stint as Audience Growth lead for ETF.com
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Boston Globe

Matthew Karolian

General Manager – Boston.com The Boston Globe

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Matthew Karolian
Matt Karolian is general manager at Boston.com and has held several other positions at The Boston Globe, including director of New Initiatives and director of Audience Engagement. Matt was selected as a 2018 Nieman Fellow at Harvard University and studied the impact of AI on news, media and publishing. He now teaches a class focused on the intersection of business, technology and journalism at Harvard’s Division of Continuing Education Journalism Master’s Degree Program. Matt brings a depth of business and strategy experience to Boston.com from his previous work in the world of advertising, where he managed millions in client business.
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Bridget DeMeis

VP, Content | Endgame360

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Bridget DeMeis
With over 8 years of experience in digital media and journalism, Bridget isa passionate and driven content leader who oversees editorial and production operations at Endgame360. She manages a team of talented editors, writers, and marketers who create engaging and high-quality content for millions of readers across multiple platforms and channels. She has a passion for creating engaging and informative content that connects with diverse audiences and drives growth. She strives to lead teams that are always looking for new ways to innovate and improve the content experience. Bridget leverages her Google Analytics 4 certification and digital marketing expertise to optimize content performance, user retention, and revenue growth within my organization. She has also contributed to the development and implementation of various initiatives and projects, such as launching new websites, optimizing for SEO, expanding social media presence, and enhancing user experience.
Aslam Multani - Multidots
Multidots

Aslam Multani

CTO & Co-founder | Multidots

 

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Aslam Multani
Aslam is the Co-Founder and CTO of Multidots Inc and loves solving complex problems through out-of-the-box approaches. Multidots is an Enterprise WordPress digital agency and a WordPress VIP partner agency, with a globally distributed team of WordPress experts helping content publishers around the world. Aslam has more than a decade of experience working with enterprise customers and providing WordPress based solutions. With a team of more than 100 developers, Aslam has experience working with large development teams.
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Sari Zeidler

Senior Director of Audience Development & Operations NBCU Local

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Sari Zeidler
Sari is an experienced audience development and acquisition director with a strong background in growing digital audiences through data analysis, multi-platform strategy, SEO, social media, content marketing and business development. She has a proven track record of working with global cross-functional teams to create positive growth. Sari Zeidler is currently running a global team of growth editors and marketers to develop cross-platform, mobile-first audiences, with a focus on mobile and social product integration, organic growth strategy, strategic media partnership development, SEO strategy and paid media strategy.
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John Levitt

General Manager | Parsely, Inc.

 

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John Levitt
Starting and scaling companies is what John loves to do. Over his career, he has been a founder, secured venture investment, personally sold millions of dollars of SaaS contracts, and scaled businesses from pre-revenue well into eight figures in ARR. As a founder and early stage employee, John has always been required to contribute across almost every job function in the business, but he is most passionate about scaling revenue and solving real problems for customers / users.
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Frederick Sol

Enterprise Account Executive
WordPress VIP

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Frederick Sol
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The Points Guy

Kyle Sutton

SEO Director
The Points Guy

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Kyle Sutton
Kyle Sutton is currently Director of SEO at The Points Guy, part of the Red Ventures network. With an impressive career in digital media over the past decade, specializing in SEO, he’s had the pleasure of working with enterprise and publisher brands including USA TODAY / Gannett, U.S. News & World Report, and Wenner Media (Rolling Stone, Us Weekly, Men’s Journal).
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Multidots

Jeremy Fremont

Director of Business Development
Multidots

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Jeremy Fremont
When you combine ideas/passion with trust/collaboration, the possibilities are endless. Jeremy has spent the past 15+ years helping both large enterprise level organizations and emerging startups to build digital solutions to grow their businesses. He is passionate about how the intersection of technology, content and processes can create value for an organization's customers, markets and relationships.
Barry Pollard - Google
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Barry Pollard

Web Performance Developer Advocate on Google Chrome
Google

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Barry Pollard
Barry Pollard is a web developer who is obsessed with web performance. He is the author of the Manning book “HTTP/2 In Action” and is a one of the maintainers of the HTTP Archive, including it’s annual Web Almanac state of the web report. He thinks the web is amazing but wants to make it even better.
Vahe Arabian - SODP

MODERATOR

Vahe Arabian

Founder
State of Digital Publishing

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Vahe Arabian
Vahe is the founder of State of Digital Publishing, a 15-year veteran SEO & Content strategist for publishers, and an explorer of digital media and technology trends.

About the Ebook Producer

This report is brought to you by State of Digital Publishing.

State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology.

SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results.

Andrew Kemp - SODP

Andrew Kemp

Research Lead & Managing Editor

Vahe Arabian

Vahe Arabian

Contributor

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