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The State of Personalization: A Publisher’s Engagement Playbook

in partnership with

Join the benchmark study shaping the future of first-party personalization, CDP adoption, and audience engagement in digital media & publishing

State of Digital Publishing, in partnership with Glide Publishing Platform, is excited to prepare and deliver the first industry research report. Join global publishing leaders, product leads, data strategists, and tech and engineering innovators to benchmark how your team personalizes, engages, and grows with first-party data.

Take part in this survey to:

Benchmark CDP Engagement, Adoption & Performance

- Measure platform usage, vendor share, and integration depth
- Surface key KPIs (engagement uplift, subscription growth).

Reveal Emerging Personalization Trends

- Compare real-time vs. batch personalization approaches
- Highlight AI-driven and rule-based use cases.

Deliver Actionable Best Practices

- Be or receive “Expert Voices” case studies on successful implementations from leading publishers and academics.
- See how your data maturity compares to others in your region or audience size.

Identify Challenges and 'Aha' Moments From The Field

- Read real stories from audience and product teams like yours.
- Learn what works, what doesn’t, and what’s next.

Who Should Participate?

This survey is for you if you work in:

Senior Audience Development, Product, Data, Editorial, or Engineering & Tech

A publisher or media brand with any kind of personalization or CDP use

A team looking to compare your strategy with industry peers

22 easy questions. No sensitive data required. Valuable insights guaranteed.

Help shape the most comprehensive personalization trends report for publishers in 2025, and consider being credited as a key contributor.

All participants will receive a copy of the report upon its release.