The Digital Publishers Report – created in partnership with Small Business Trends – tracks the publishing practices of a representative sample (“Tracking Group”) of 100 digital publishers. The benchmarks and data in this report are provided as a resource for digital website publishers. By understanding the best practices of their peers, digital publishers are better positioned to consider improvements and adjustments to their own sites.
The Tracking Group of 100 publishers includes a mix of digital publication sizes, content focus and industry niches. The sites range in size from 10,000 monthly visitors up to many millions. Personal blogs, casual hobby sites, company blogs primarily for purposes of marketing, and the like are excluded.