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Digital Publishers Report (2019 Edition)

Digital Publishing

Digital Publishers Report (2019 Edition)

At a Glance

Do you want to crack the code on what it takes to be successful in digital publishing? Are you passionate to grow your digital publication (i.e., informational website or digital magazine)?
 
With revenue from branded digital content to grow three fold by 2021, and digital ad rates on the rise according to multiple sources, this report highlights the critical success factors you need to know

Findings at a Glance

  • 55 % use WordPress as the CMS of choice
  • 4 monetization strategies dominate, but ad revenue is #1
  • 54% monetize through Google Ad Networks
  • 80% of publishers have newsletter/email capture forms
  • 100% are active on at least one social media network
  • 63% use some form of social media advertising
  • 97% publish an email address to reach them
  • 84% have an About Us page
  • 96 new articles per week is the weighted mean for publishers

About the report

Digital Publishers Report 2019

The Digital Publishers Report – created in partnership with Small Business Trends – tracks the publishing practices of a representative sample (“Tracking Group”) of 100 digital publishers. The benchmarks and data in this report are provided as a resource for digital website publishers. By understanding the best practices of their peers, digital publishers are better positioned to consider improvements and adjustments to their own sites.

The Tracking Group of 100 publishers includes a mix of digital publication sizes, content focus and industry niches. The sites range in size from 10,000 monthly visitors up to many millions. Personal blogs, casual hobby sites, company blogs primarily for purposes of marketing, and the like are excluded.

About the Report Producer

This report is brought to you by State of Digital Publishing in conjunction with Small Business Trends. State of Digital Publishing is a publication and community for digital media and publishing professionals, in new media and technology.

Small Business Trends is an award-winning hub of entrepreneurs and small business owners, and has been in the digital publishing industry for over 15 years. Its mission is to deliver valuable information and insights to small business owners and entrepreneurs — among them digital publishers.

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