The State of Digital Publishing is pleased to invite you to the online event dedicated to addressing some of the most pressing issues faced by digital media publishers at the moment and how we can optimize what we have to optimistically move forward. The speaker panel features digital media publishing professionals, martech solution providers, and digital agencies/consultants. Tap into their combined experience to uncover tried-and-tested optimization and monetization strategies, distribution channels, SEO and content approaches, and more.
Learn from Expert Contributors and Speakers
CHELSEY HEATH
News SEO strategist
News Dashboard
BEN ASTON
CEO
Black + White Zebra
JOHN SHEHATA
VP, Audience Development Strategy
Condé Nast
CLAUDIO CABRERA
Deputy Off-Platform Director and News SEO
The New York Times
MATT MARTEL
Publisher
BusinessDesk NZ
BEN MAY
Founder
The Code Company
MARK RANDALL
Australia General Manager
WP Engine
BEN ILFELD
Head of Product
VentureBeat
DAN OSHINSKY
Consultant
Inbox Collective
COLM DOLAN
CEO
Publift
PIERS FAWKES
Founder
PSFK and Wallkit
VERONICA MAGAN
Director of Digital Growth & Innovation
Access Intelligence
KRISTY SCHAFER
VP of Americas
Permutive
VIVEK KHANDELWAL
Founder and COO
iZooto
VAHAN PETROSYAN
Lead Developer
Search Engine Journal
SARAH BAIRD
General Manager, North America
Outbrain
AGENDA
Each topic will feature a presenter with an expert discussion panel or an interview-style chat that will take 10-15 minutes. The audience will then get a chance for the remainder of the time to ask panel members specific questions which we will get through as much as possible. Vahe Arabian, Founder of SODP, will be the moderator of all panel discussions and the audience’s guide throughout the event. We will then conclude the event with closing remarks and into the Zoom breakout rooms so that you can network and connect with your fellow publishing professionals.
Kick-off
How to thrive in Google News
● Presenter - John Shehata, Condé Nast
● Chelsey Heath, News Dashboard
● Claudio Cabrera, The New York Times
Site Speed Optimizations for Improving Traffic & Conversions
● Presenter - Vahan Petrosyan, Search Engine Journal
● Ben May, The Code Company
● Mark Randall, WP Engine
Building effective distribution channels and reader relationships
● Presenter - Ben Ilfeld, VentureBeat
● Dan Oshinsky, Inbox Collective
● Piers Fawkes, PSFK and WallKit
● Veronica Magan, Access Intelligence
Creative ways for unlocking your ad revenue (Adtech panel)
● Colm Dolan, Publift
● Kristy Schafer, Permutive
● Vivek Khandelwal, iZooto ● Sarah Baird, Outbrain
Optimism and pivoting to sustainable business models
● Matt Martel, BusinessDesk NZ
● Ben Aston, Black + White Zebra
feedback & speed networking
WHAT TO EXPECT
This event was designed to provide the audience – those working in the digital publishing industry – with practical tips and relevant information on such vital topics as Google News SEO, conversion optimization using new technologies, distribution strategies and audience engagement, monetization strategies, and adding agility to existing business models.
The global coronavirus pandemic has affected every single business in every industry. Digital publishers face more uncertainty than ever. This event will offer you insights into how you can turn this uncertainty into an opportunity to streamline, improve, and, if needed, completely redesign your processes.
How to Join the Event
1
REGISTER
Complete the short registration process and you will receive an email with the link and your unique access code.
2
ADD TO CALENDAR
Make sure to add the event to your calendar so you don’t forget to log in on the right day at the right time.
3
DOWNLOAD ZOOM
The event will be conducted via Zoom. Make sure to download and install the desktop or mobile application.
4
Log into zoom
5 minutes before the event starts, click on the link in your registration email or calendar invite and log in.