OPTIMIZE / OPTIMISM

Publisher Event

28th April | 2 PM EST

The State of Digital Publishing is pleased to invite you to the online event dedicated to addressing some of the most pressing issues faced by digital media publishers at the moment and how we can optimize what we have to optimistically move forward. The speaker panel features digital media publishing professionals, martech solution providers, and digital agencies/consultants. Tap into their combined experience to uncover tried-and-tested optimization and monetization strategies, distribution channels, SEO and content approaches, and more.

Learn from Expert Contributors and Speakers

Optimize/Optimism – Online Publisher Event

CHELSEY HEATH

News SEO strategist
News Dashboard

Optimize/Optimism – Online Publisher Event

BEN ASTON

CEO
Black + White Zebra

Optimize/Optimism – Online Publisher Event

JOHN SHEHATA

VP, Audience Development Strategy
Condé Nast

Optimize/Optimism – Online Publisher Event

CLAUDIO CABRERA

Deputy Off-Platform Director and News SEO
The New York Times

Optimize/Optimism – Online Publisher Event

MATT MARTEL

Publisher
BusinessDesk NZ

Optimize/Optimism – Online Publisher Event

BEN MAY

Founder
The Code Company

Optimize/Optimism – Online Publisher Event

MARK RANDALL

Australia General Manager
WP Engine

Benjamin Illfield

BEN ILFELD

Head of Product
VentureBeat

Optimize/Optimism – Online Publisher Event

DAN OSHINSKY

Consultant
Inbox Collective

Optimize/Optimism – Online Publisher Event

COLM DOLAN

CEO
Publift

Optimize/Optimism – Online Publisher Event

PIERS FAWKES

Founder
PSFK and Wallkit

veronica magan

VERONICA MAGAN

Director of Digital Growth & Innovation
Access Intelligence

Kristy Shipman

KRISTY SCHAFER

VP of Americas
Permutive

Vivek-Khandelwal

VIVEK KHANDELWAL

Founder and COO 
iZooto

Optimize/Optimism – Online Publisher Event

VAHAN PETROSYAN

Lead Developer
Search Engine Journal

Optimize/Optimism – Online Publisher Event

SARAH BAIRD

General Manager, North America
Outbrain

AGENDA

Each topic will feature a presenter with an expert discussion panel or an interview-style chat that will take 10-15 minutes. The audience will then get a chance for the remainder of the time to ask panel members specific questions which we will get through as much as possible. Vahe Arabian, Founder of SODP, will be the moderator of all panel discussions and the audience’s guide throughout the event. We will then conclude the event with closing remarks and into the Zoom breakout rooms so that you can network and connect with your fellow publishing professionals.

2:00 - 2:15
Kick-off
An introduction of the event.
2:00 - 2:15
2:20 - 2:55
How to thrive in Google News
Parsley has recorded last year that Google News and Search accounts to over 50% of publishers referral traffic. With increasing online media/news consumption and the changing requirements for Google News SEO, what can publishers do to stay ahead and improve existing performance?
Presenter - John Shehata, Condé Nast
● Chelsey Heath, News Dashboard
● Claudio Cabrera, The New York Times
2:20 - 2:55
3:00 - 3:35
Site Speed Optimizations for Improving Traffic & Conversions
30% of the world's publishers are on WordPress. There are also many challenges sites experience when utilizing new technologies and making it seamless to the end-user. In this discussion we will go through site performance, optimizing themes & plugins, AMP & PWA's, and platform optimization.
Presenter - Vahan Petrosyan, Search Engine Journal
● Ben May, The Code Company
● Mark Randall, WP Engine
3:00 - 3:35
3:40 - 4:15
Building effective distribution channels and reader relationships
In this session, we look at how to build effective products and distributions methods to reaching and consistently engaging with readers.
Presenter - Ben Ilfeld, VentureBeat
● Dan Oshinsky, Inbox Collective
● Piers Fawkes, PSFK and WallKit
● Veronica Magan, Access Intelligence
3:40 - 4:15
4:20 - 4:55
Creative ways for unlocking your ad revenue (Adtech panel)
Our Adtech panel will feature several Adtech executives who will help bridge the gap between monetizing existing audiences and new product development.
● Colm Dolan, Publift
● Kristy Schafer, Permutive
● Vivek Khandelwal, iZooto ● Sarah Baird, Outbrain
4:20 - 4:55
5:00 - 5:35
Optimism and pivoting to sustainable business models
In this session, we will run a 2 person interview - 1 news publisher who has already pivoted (so far thriving) and a publisher who started as a niche blog to becoming one a leading Project Management publication, earning 1 million in revenue. Here's what they've done to make it happen.
● Matt Martel, BusinessDesk NZ
● Ben Aston, Black + White Zebra
5:00 - 5:35
5:40 - 6:00
feedback & speed networking
Final remarks and the opportunity to connect with your peers via the Zoom breakout rooms.
5:40 - 6:00

WHAT TO EXPECT

This event was designed to provide the audience – those working in the digital publishing industry – with practical tips and relevant information on such vital topics as Google News SEO, conversion optimization using new technologies, distribution strategies and audience engagement, monetization strategies, and adding agility to existing business models. 

The global coronavirus pandemic has affected every single business in every industry. Digital publishers face more uncertainty than ever. This event will offer you insights into how you can turn this uncertainty into an opportunity to streamline, improve, and, if needed, completely redesign your processes.

How to Join the Event

1

REGISTER

Complete the short registration process and you will receive an email with the link and your unique access code.

2

ADD TO CALENDAR

Make sure to add the event to your calendar so you don’t forget to log in on the right day at the right time.

3

DOWNLOAD ZOOM

The event will be conducted via Zoom. Make sure to download and install the desktop or mobile application.

4

Log into zoom

5 minutes before the event starts, click on the link in your registration email or calendar invite and log in.

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