Top Digital Media Companies in Philadelphia

Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.

Here are the top digital media companies in Philadelphia to keep an eye on.

The Philadelphia Inquirer

6 ABC Action News

NBC Sports Philadelphia

WHYY

PhillyVoice

Philadelphia Magazine

Billy Penn at WHYY

PHLY Sports

The Philadelphia Tribune

Metro Philadelphia

The Philadelphia Citizen

PHL17

Jewish Exponent

Hidden City Philadelphia

FunTimes Magazine

AL DÍA News

The NW Local Paper

Private Company Director

Visit Philadelphia

What Now Philly

The Philadelphia Inquirer

The Philadelphia Inquirer is the third-longest continuously operating daily newspaper in the country. It was founded in 1829. It’s a broadsheet-format print publication and news site. In 2022, its circulation was 61,180. Online, The Philadelphia Inquirer publishes daily news stories, opinion pieces, and articles in sports, betting, entertainment, business, life, food, politics, and real estate verticals. In its long existence, The Philadelphia Inquirer won numerous awards, including 20+ Pulitzer Prizes.

October to December Traffic

24.22M

-14.00% vs. the prev period.

Monthly Avg Traffic

8.073M

Statistics

The Philadelphia Inquirer attracts an average of 8.074M visitors per month, with 26.76% using desktop and 73.24% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 12.82% social, and 4.63% other traffic.

6 ABC Action News

6 ABC is a television station in Philadelphia. It’s the market’s ABC outlet. On tair since 1947 and originally known as WFIL-TV, it is the second-oldest television station in Philadelphia. 6 ABC Action News is the website of 6 ABC. It publishes daily pieces covering the latest news and stories in Philadelphia. It covers politics, traffic, investigation, entertainment, and other categories of news.

October to December Traffic

16.94M

-17.40% vs. the prev period.

Monthly Avg Traffic

5.648M

Statistics

6 ABC Action News attracts an average of 5.646M visitors per month, with 24.61% using desktop and 75.39% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 12.50% social, and 4.53% other traffic.

NBC Sports Philadelphia

Owned by NBCUniversal, NBC Sports Philadelphia is a regional sports network. On the website, it offers daily pieces covering major local sports teams – Eagles, Sixers, Flyers, and Phillies. Additionally, users can access a library of vieos and podcasts.

October to December Traffic

6.235M

nodata vs. the prev period.

Monthly Avg Traffic

2.078M

Statistics

NBC Sports Philadelphia attracts an average of 2.078M visitors per month, with 30.56% using desktop and 69.44% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.05% social, and 3.68% other traffic.

WHYY

WHYY is a public media organization established in 1954. It offers television, radio, and online content. It produces more than a dozen local programs, as well as PBS and NPR stations. On the website, readers can explore daily articles that cover local and national news, politics and policy, education, elections, health, community, etc.

October to December Traffic

4.530M

-3.20% vs. the prev period.

Monthly Avg Traffic

1.510M

Statistics

WHYY attracts an average of 1.510M visitors per month, with 34.03% using desktop and 65.97% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.63% social, and 6.23% other traffic.

PhillyVoice

PhillyVoice is a website that covers news and information related to the Philadelphia region and beyond. It was launched in 2015 and is a trademark of WWB Holdings, LLC. The publication puts out daily pieces in verticals such as news, health, culture, events, and sports. PhillyVoice’s clients include ACLU Pennsylvania, FashionDistrict, Corolla, Wilma Theater, and othes local and national brands.

October to December Traffic

4.494M

-27.20% vs. the prev period.

Monthly Avg Traffic

1.498M

Statistics

PhillyVoice attracts an average of 1.498M visitors per month, with 27.36% using desktop and 72.64% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 14.54% social, and 8.60% other traffic.

Philadelphia Magazine

Philadelphia Magazine is the longest-running city magazine in the country. It’s a monthly magazine and website serving the greater Philadelphia area. It was founded in 1902. On the website, it publishes pieces covering city life, restaurants, health, life and style, real estate and home, wedding, and things to do. It also offers a directory of doctors, home design experts, private schools, real estate agents, wedding experts, senior living facilites, and dentists.

October to December Traffic

2.206M

-13.90% vs. the prev period.

Monthly Avg Traffic

735,333

Statistics

Philadelphia Magazine attracts an average of 735,533 visitors per month, with 31.12% using desktop and 68.88% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 11.73% social, and 4.51% other traffic.

Billy Penn at WHYY

Billy Penn at WHYY is a local nonprofit news team and website. It covers Philadelphia’s political, physical, and cultural infrastructure. It was founded in 2014, and in 2019, it joined WHYY – the region’s NPR and PBS public media affiliate. On the website, daily pieces are published in categories like news, neighborhoods, transportation, Philly food and drink scene, secrets and fun, and others.

October to December Traffic

620,957

nodata vs. the prev period.

Monthly Avg Traffic

206,985

Statistics

Billy Penn at WHYY attracts an average of 206,986 visitors per month, with 39.99% using desktop and 60.01% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.85% social, and 5.75% other traffic.

PHLY Sports

PHLY is a website and lifestyle company for “diehard Philadelphia sports fans”. It offers articles and daily podcasts for various teams based in Philadelphia, including Eagles, Sizers, Flyers, Phillies, and Union. It also publishes a calendar of sport events, sells merchandise, and live video.

October to December Traffic

469,087

nodata vs. the prev period.

Monthly Avg Traffic

156,362

Statistics

PHLY Sports attracts an average of 156,362 visitors per month, with 39.12% using desktop and 60.88% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 20.78% social, and 2.94% other traffic.

The Philadelphia Tribune

Founded in 1884, the Philadelphia Tribune is the oldest continuously published African-American newspaper in the country and the Greater Philadelphia region’s largest newspaper serving the African-American community. Among various awards and recognitions, the Philadelphia Tribune received the John B. Russwurm award for “Best Newspaper” seven times. On the website, it publishing news, commentary, stories in categories like lifestyles, politics, entertainment, and sports.

October to December Traffic

383,013

nodata vs. the prev period.

Monthly Avg Traffic

127,671

Statistics

The Philadelphia Tribune attracts an average of 127,671 visitors per month, with 28.89% using desktop and 71.11% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 9.06% social, and 9.26% other traffic.

Metro Philadelphia

A free daily newspaper, Metro was launched in 2000. It is owned by Schnepps Media. It was the first Metro edition publishes in North America. On the website, it covers local news, sports, health, and other verticals. It also features a job board, a calendar of social and business events, videos, power lists, and recommendations for things to do. Its Affordable Housing section features in-depth articles and news in the local housing market.

October to December Traffic

263,932

nodata vs. the prev period.

Monthly Avg Traffic

87,977

Statistics

Metro Philadelphia attracts an average of 87,977 visitors per month, with 27.79% using desktop and 72.21% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 10.97% social, and 4.82% other traffic.

The Philadelphia Citizen

The Philadelphia Citizen is a member-supported, nonprofit digital news organization. It focuses on covering “civic solutions and stimulating action to move the city forward.” It covers everything from politics and business to health and environment. It also offers guides on various civic activities and podcasts. Additionally, The Philadelphia Citizen hosts a number of events throughout the year, including its annual Citizen of the Year Celebration and Awards Dinner as well as Ideas We Should Steal Festival.

October to December Traffic

227,577

nodata vs. the prev period.

Monthly Avg Traffic

75,859

Statistics

The Philadelphia Citizen attracts an average of 75,859 visitors per month, with 45.44% using desktop and 54.56% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.78% social, and 5.24% other traffic.

PHL17

PHL17 is a television station in Philadelphia. As of 2023, it’s a local outlet for The SW. It first aired in 1965. PHL17’s website offers readers daily news on events in Philadelphia, weather reports, as well as access to PHL17 segments and shows. PHL17 is owned by Nexstar Media Group, Inc.

October to December Traffic

192,462

+9.50% vs. the prev period.

Monthly Avg Traffic

64,154

Statistics

PHL17 attracts an average of 64,154 visitors per month, with 36.15% using desktop and 63.85% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 16.21% social, and 6.70% other traffic.

Jewish Exponent

Launched in 1887, The Jewish Exponent is a weekly tabloid-format newspaper. On the website, it publishes latest news, opinion pieces, articles in the lifestyle section, death notices, a calendar of events, podcasts, and special editions – e.g., The Guide to Jewish Life. The Jewish Exponent was awarded in total five Simon Rockower Awards by the American Jewish Press Association.

October to December Traffic

137,475

-18.05% vs. the prev period.

Monthly Avg Traffic

45,825

Statistics

Jewish Exponent attracts an average of 45,825 visitors per month, with 33.48% using desktop and 66.52% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.83% social, and 3.30% other traffic.

Hidden City Philadelphia

Hidden City is a nonprofit organization and website “dedicated to connecting local residents to Philadelphia”. Originally a festival of contemporary art and performance, the publication offers articles covering the city’s architecture, art and design, city life, history, and more. Users can also listen to a podcast, sign up for tours, and shop the web store.

October to December Traffic

119,948

nodata vs. the prev period.

Monthly Avg Traffic

39,982

Statistics

Hidden City Philadelphia attracts an average of 39,983 visitors per month, with 49.31% using desktop and 50.69% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 14.50% social, and 4.86% other traffic.

FunTimes Magazine

FunTimes Magazine, established in 1992, is a publication for the African Diaspora, and African, Caribbean and African American communities in the Delaware Valley. During the pandemic, FunTimes Magazine switched to the online-only publication model. Articles are published in categories such as health and welness, history, influential people, culture and entertainment, business, hot topics, etc. FunTimes Magazine also publishes a directory of black businesses and a calendar of local events.

October to December Traffic

71,371

-41.44% vs. the prev period.

Monthly Avg Traffic

23,790

Statistics

FunTimes Magazine attracts an average of 23,790 visitors per month, with 31.93% using desktop and 68.07% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.04% social, and 3.86% other traffic.

AL DÍA News

Available in English and Spanish, AL DÍA was founded in 1994 by Hernán Guaracao as a monthly publication. It is a source of news and information on American multicultural experiences. It offers content in verticals like politics, business, culture, and others.

October to December Traffic

39,451

+556.64% vs. the prev period.

Monthly Avg Traffic

13,150

Statistics

AL DÍA News attracts an average of 13,150 visitors per month, with 34.19% using desktop and 65.81% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 6.28% social, and 9.94% other traffic.

The NW Local Paper

The NW Local Paper is an independent, nonprofit project of Uplift Local and Revive Media. It’s a free paper and website. Its main focus is on Northwest Philadelphia. In addition to news, it publishes in-depth pieces covering the area’s history, crime reports, and a directory of local businesses and organizations. Users can also access various community resources and opinion pieces published in the American Injustice section.

October to December Traffic

9,057

nodata vs. the prev period.

Monthly Avg Traffic

3,019

Statistics

The NW Local Paper attracts an average of 3,019 visitors per month, with 35.55% using desktop and 64.45% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 16.23% social, and 3.14% other traffic.

Private Company Director

Private Company Director is a B2B publication tha was established in 2014. Its combined audience is 320,000+ readers: directors and owners, and advisers of family-owned businesses of all sizes. On the website, it publishes articles around topics like governance, ownership, compensation, etc. Private Company Director also hosts webinars and annual awards.

October to December Traffic

8,825

+10.70% vs. the prev period.

Monthly Avg Traffic

2,941

Statistics

Private Company Director attracts an average of 2,942 visitors per month, with 58.66% using desktop and 41.34% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 8.31% social, and 5.67% other traffic.

Visit Philadelphia

Visit Philadelphia is a nonprofit organization that promotes leisure travel to Philadelphia. It’s the region’s official tourism marketing agency. As such, its website offers a wide variety of useful resources for visitors and those considering travelling to Philadelphia: things to do, food and drink recommendations, a calendar of events, maps and guides, hotels and deals, tips on hidden gems, and more.

October to December Traffic

2.429M

nodata vs. the prev period.

Monthly Avg Traffic

809,666

Statistics

Visit Philadelphia attracts an average of 809,771 visitors per month, with 30.17% using desktop and 69.83% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 3.39% social, and 5.57% other traffic.

What Now Philly

What Now Philly is a part of the What Now Media Group – a network of sites across cities like Atlanta, Boston, Detroit, Denver, New Orleans, Nashville, and dozens of others. What Now Philly offers pieces covering retail, restaurants, and real estate news. It also offers a number of resources for restaurant owners – a directory of partners, resource guide, events, and industry tips.

October to December Traffic

15,956

nodata vs. the prev period.

Monthly Avg Traffic

5,318

Statistics

What Now Philly attracts an average of 5,319 visitors per month, with 29.48% using desktop and 70.52% on mobile. Predominantly from the United States, the site sees 28.65% organic, 57.44% direct, 7.54% social, and 3.97% other traffic.

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