Established in 2011 as a CBS Interactive Web Series, What’s Trending is an online publication that curates viral content across the social web. According to What’s Trending, it has over 5 million followers across all its platforms. On the site, What’s Treding offers readers stories in categories like news, TV, movies, music, lifestyle, and tech. In addition, the digital publication covers various major events: red carpets, live conversations with recording artists, industry panels, etc.