Digital media and publishing are constantly changing. Every new media and technology released, every shift in audience trends provides new areas for connecting and monetizing audiences.
Here are the top digital media companies in Auckland to keep an eye on.
The New Zealand Herald
Interest.co.nz
Flicks
OurAuckland
Times Online
The New Zealand Herald
The New Zealand Herald is a newspaper of record for New Zealand. A daily newspaper, The New Zealand Herald was established in 1863 by William Chisholm Wilson. The website was named Voyager Media Awards’ News Website of the Year between 2020 and 2023. Readers will find news and opinion pieces on local, national, and international subjects, including in verticals like business, sport, lifestyle, and others.
The New Zealand Herald attracts an average of 30.64M visitors per month, with 23.58% using desktop and 76.42% on mobile. Predominantly from New Zealand, the site sees 32.83% organic, 46.26% direct, 14.80% social, and 6.11% other traffic.
Interest.co.nz
“Helping you make financial decisions” is the tag line of Interest.co.nz. Established in 1999 and owned by JDJL, the website offers a wide catalog of content on subjects like investing, banking, economy, technology, saving, borrowing, property, and others. About 45% of its readers are female, 55% male. 45-54-year-olds represent the largest demographic, followed by 25-34-year-olds.
Interest.co.nz attracts an average of 1.071M visitors per month, with 26.98% using desktop and 73.02% on mobile. Predominantly from New Zealand, the site sees 38.68% organic, 53.35% direct, 5.18% social, and 2.79% other traffic.
Flicks
Flicks descibes itself as “your friendly, smart pal who helps you find something good to watch and tells you where you can watch it – in cinemas or at home on streaming.” It is owned by Vista Group International. Its website offers users cinema guides, streaming guides, sport-related content, reviews, and trailers of upcoming movies.
Flicks attracts an average of 600,936 visitors per month, with 38.14% using desktop and 61.86% on mobile. Predominantly from New Zealand, the site sees 80.84% organic, 15.50% direct, 1.94% social, and 1.72% other traffic.
OurAuckland
OurAuckland is a website by Auckland’s city council. It publishes latest council news, updates, community events, news and announcements from the Mayor’s office, and other information for residents of the city.
OurAuckland attracts an average of 204,438 visitors per month, with 24.47% using desktop and 75.53% on mobile. Predominantly from New Zealand, the site sees 63.84% organic, 22.16% direct, 7.43% social, and 6.57% other traffic.
Times Online
Established in 1972, Times Online is an online news publisher published by Times Media with a primary coverage focus on East Auckland. It publishes local news and opinion pieces in sectors like real estate, education, politics, sport, crime, and others.
Times Online attracts an average of 36,456 visitors per month, with 20.43% using desktop and 79.57 on mobile. Predominantly from New Zealand, the site sees 51.97% organic, 29.06% direct, 15.39% social, and 3.58% other traffic.