Content Strategy Services

    Achieve measurable results and expand your reach with your content marketing efforts to ensure business success.

    Topic seo

    Develop your strategy

    We can help you build your content strategy and pillars from scratch.

    Topic advertising

    Audit your content

    Already have a content strategy? We can help you improve it.

    Topic content strategy

    Outsource your content to skilled professionals

    We can help fill in the gaps in your editorial and content marketing teams.

    Generating organic traffic and expanding your audience present a challenge.

    Content Strategy Service Offerings

    We built State of Digital Publishing from scratch to where it is today. And we’ve done so using the same strategies and systems we help other digital marketers and content strategists implement. We help clients overcome their challenges to build sustainable audiences and achieve their business goals. Pick and choose from our full suite of related services below, or contact us for any special requests.

    ⬥ SEO Blogs

    ⬥ Blog/News Articles

    ⬥ Long-Form Content

    ⬥ “Hub and Spoke” Posts

    ⬥ Content Clusters

    ⬥ Produce Content for Landing Pages

    ⬥ Web Page Content Creation

    ⬥ Social Media Posts

    ⬥ Content Upgrades

    ⬥ Case Studies

    ⬥ Ebooks

    ⬥ White Papers

    ⬥ Pillar Pages

    ⬥ Custom Research

    ⬥ Website Quality (Technical) Audit

    ⬥ Existing Content Audit

    ⬥ Competitive Analysis

    ⬥ Keyword Research & Mapping

    ⬥ Industry Trends

    ⬥ Editorial Calendar Plan + Setup

    ⬥ Content Prioritization

    ⬥ Content Distribution Strategy

    ⬥ Internal Linking Strategy

    ⬥ Content Style Guide

    ⬥ Update Existing Content

    ⬥ Optimize Existing Content for New SEO Keywords

    ⬥ Creating Content for Different Content Types

    ⬥ New Content Creation from Current Content Sources

    ⬥ Request more information on Specific Options

    ⬥ On-Site or Virtual

    ⬥ Half-Day or Full-Day

    ⬥ Focus on SEO, Content Strategy, Google News, Personas and/or Team Workflows

    Our Process

    Topic seo


    Membership insights

    2. AUDIT

    Membership content cluster


    Membership advisory support


    1. We go over your current SEO and content strategy to ensure you’ve got a plan and process in place.

    2. If needed, we’ll conduct a content gap analysis for your site content and your competitors to both identify gaps and the highest potential opportunities for improvement and increased traffic.

    3. Then, we’ll produce a plan to maximize your in-house team with supplements from our a la carte content offerings. You can do what you do best and we’ll handle the boring stuff.

    4. We’ll send you a report outlining your monthly improvements, as well as new opportunities for further growth with link building or create content to attract customers.

    5. You’ll kick yourself for not joining the community from the start, since you could’ve been saving 15% all along and kept up to date with the latest SEO case studies.

    Create a winning content pillar strategy.

    Cutting through the noise of content on the internet can be a challenge. By 2025, the World Economic Forum estimates that 463 exabytes of data will be created each day globally. How do you compete with that? How do you reach your target audience without getting lost in a sea of content? Wondering how you can compound your content marketing efforts and organic search over time?

    Let State of Digital Publishing help devise and execute with a comprehensive content strategy service that guarantees success.

    Whether you are trying to generate more subscribers, increase brand awareness, or drive more organic visitors to relevant pages, you first need to develop a long-term content strategy. A successful content marketing strategy helps content creators create meaningful, cohesive, engaging, and better content that attracts the company’s target customers.

    An effective content marketing strategy service helps you to plan and build the content from the ground up in advance, so that you do not have to waste time rewriting and optimizing articles on your website for improved performance.

    Content strategy improves Search Engine Optimization

    For most websites, evergreen content should be one of the pillars (but not the only one) of any successful SEO strategy. The key resides in finding a balance between producing evergreen content that provides a long-term steady source of traffic and taking advantage of short-term trends and fresh keywords with explosive search volume. When thinking specifically about SEO, evergreen content has several key benefits that have a positive impact on your SEO, such as links, authority and traffic.

    Much like with any other area of marketing, in order to get measurable results, you must first create a blueprint of getting there. This blueprint should clearly break down your goals, KPIs, collaterals, milestones, keywords, themes, promotional channels, etc. Without it, you end up with disconnected topics that can’t be properly measured, improved, or built on each other.

    Writers and editors must also make sure that they structure the content that reflects how search engine users are looking for it, otherwise, it won’t rank and stand on its own two feet (since it does not match user intent).

    A content strategy is created to help publishers plan and prepare for new website traffic and conversions for a media property. As such, it is created to achieve measurable results with a narrowly defined target audience. To do that, you need to identify the topic pillar and clusters of your content through objective analysis and keyword research.

    To properly execute this, a thorough understanding of the marketing persona’s needs, a content calendar that caters to those pain points, and a way to reach the audience via various promotional and distribution channels are needed.

    If there are certain areas you feel that you have clearly covered, then, consider an a la carte content strategy service in order to fill the missing gaps for your brand.

    Content strategy example

    Source: Semrush

    A content strategy framework is simply a plan of attack about how and for who you will be creating the content for. Popularized by Hubspot, the topic cluster and pillar approach is where you start with the main topic (called a pillar) and then create several hyperfocused related pages that all link back to the core pillar page. The benefits of doing this are improved longtail organic search, better internal linking and site architecture.

    Content clusters example

    Content clusters example

    Source: Hubspot

    A content marketing strategy framework will consist of the following deliverables:

    • A clear understanding and description of a target audience
    • A set of business goals, KPIs, and milestones
    • A content audit to benchmark and review existing content performance
    • A system to track progress
    • A list of keywords and keyword mapping
    • A content plan and calendar for various content types
    • A map of the workflow and division of responsibilities
    • Promotional and distribution channels

    Let State of Digital Publishing help you formulate your own end-to-end strategy to help engage your customers and ultimately, achieve success for your business.

    A compelling content marketing plan starts with identifying company needs and target audience. This serves as the base, on top of which you will be adding elements like building blocks. You will need to conduct keyword research to understand what your audience is most interested in, create a list of keywords, identify your audience’s behavior patterns on social media and other promotional channels, then create an editorial calendar, setting realistic goals for each step in your strategy. It should allow for experimentation and adjustments to maximize the results of your content marketing efforts.

    Readers are spoiled for choices. They are used to finding answers to their questions in a matter of seconds. That’s why now, more than ever, you should strive to offer your readers real value through your content. Valuable content provides readers with up-to-date information. It answers their questions in full by matching their search intent, educates them, and makes them want to go back to you as a reliable source of information.

    Deliver stronger results for your clients. Become an Agency Partner

    As our clients’ needs vary broadly and grow rapidly, agencies need partners that pay attention, provide active support, innovate, and work as a team toward a common objective. Let State of Digital Publishing help companies like yours to focus on your day-to-day digital marketing tactics to drive meaningful results.

    Talk to us about our special partner agency discounts for new customers today.

    Get Your Quote

    Contact us to schedule your meeting and to receive your FREE content strategy audit. No obligations, just a detailed strategy.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.