Content Strategy Services for Publishers

Whether you are trying to generate more subscribers, spread awareness about your brand, or drive more organic traffic onto your page, you first need to develop a content strategy. A google content strategy helps publishers create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. An effective content strategy service helps plan and builds the content from the ground up in advance so that you are not in the position of having to rewrite and optimize a given article.

For most websites, evergreen content should be one of the pillars (but not the only one) of any successful SEO strategy. The key resides in finding a balance between producing evergreen content that provides a long-term steady source of traffic and taking advantage of short-term trends and fresh keywords with explosive search volume. When thinking specifically about SEO, evergreen content has several key benefits that have a positive impact on your SEO, such as links, authority and traffic.

Much like with any other area of marketing, in order to get measurable results, you must first create a blueprint of getting there. This blueprint should clearly break down your goals, KPIs, collaterals, milestones, keywords, themes, promotional channels, etc. Without it, you end up with disconnected topics that can’t be properly measured, improved, or built on each other. Writers and editors must also make sure that they structure the content that reflects how search engine users are looking for it, otherwise, it won’t rank and stand on its own two feet (since it does not match user intent).

A content strategy is created to help publishers plan and prepare for new website traffic and conversions for a media property. As such, it is created to achieve measurable results with a narrowly defined target audience. To do that, you need to identify the topic pillar and clusters of your content strategy. To properly execute this, a thorough understanding of the marketing persona’s needs, a content calendar that caters to those pain points, and a way to reach the audience via various promotional channels are needed.

If there are certain areas you feel that you have clearly covered, then, consider an a la carte content strategy service in order to fill the missing gaps.

A content strategy framework is simply a plan of attack about how and for who you will be creating the content for. Popularized by Hubspot, the topic cluster and pillar approach are where you start with the main topic (called a pillar) and then create several hyperfocused related pages that all link back to the core pillar page. The benefits of doing this are improved longtail organic search traffic, better internal linking and site architecture.

A content strategy framework will consist of the following deliverables:

• A clear understanding and description of a target audience,
• A set of goals, KPIs, and milestones,
• A content audit to benchmark and review existing content performance
• A system to track progress,
• A list of keywords and keyword mapping
• A content calendar,
• A map of the workflow and division of responsibilities,
• Promotional channels.

Let State of Digital Publishing help you formulate this for you end to end

A content strategy plan starts with identifying business needs and target audience. This serves as the base, on top of which you will be adding elements like building blocks. You will need to conduct research to understand what your audience is most interested in, create a list of keywords, identify your audience’s behavior patterns on social media and other promotional channels, then create an editorial calendar, setting realistic goals for each step in your strategy. It should allow for experimentation and adjustments to maximize the results.

Readers are spoiled for choices. They are used to finding answers to their questions in a matter of seconds. That’s why now, more than ever, you should strive to offer your readers real value through your content. Valuable content provides readers with up-to-date information. It answers their questions in full by matching their search intent, educates them, and makes them want to go back to you as a reliable source of information.