Content Strategy Services

Achieve measurable results and expand your reach.

Partner with us to

Develop your strategy

We can help you build your content strategy & pillars from scratch.

Audit your content

Already have a content strategy? We can help further strengthen it.

Outsource your content

We can help fill in the gaps in your editorial and content team.

Generating organic traffic and expanding your audience present a challenge.

Not enough skilled staff? 😨

No time to implement and optimize? 😭

Lack of information on what to try next? 🧐

A Lacarte Service Offertings

We built State of Digital Publishing from scratch to where it is today. And we’ve done so using the same strategies and systems we help other digital marketers and content strategists implement. We help clients navigate the challenges to build sustainable audiences. Pick and choose from the below, or contact us for any special requests.

  • SEO Blogs
  • Blog/News Articles
  • Long-Form Content
  • “Hub and Spoke” Posts
  • Content Clusters
  • Landing Page Copy
  • Web Page Content
  • Product Descriptions
  • Content Upgrades
  • Case Studies*
  • Ebooks*
  • White Papers*
  • Pillar Pages*
  • Custom Research*
  • Website Quality (Technical) Audit
  • Existing Content Audit
  • Competitive Landscape Analysis
  • Keyword Research & Mapping
  • Industry Trends
  • Editorial Calendar Plan + Setup
  • Content Prioritization
  • Internal Linking Strategy
  • Content Style Guide
  • Update Existing Content
  • Optimize Existing Content for New SEO Keywords
  • Create new content from existing source
  • Request more information on specific options
  • On-Site or Virtual
  • Half-Day or Full-Day
  • Focus on SEO, Content Strategy, Google News, Personas and/or Team Workflows

Some clients we've helped:

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EvergreenPodcasts-Logo
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New Corp Australia

Our Process

  1. 1. We go over your current SEO & content strategy to ensure you’ve got a plan in place.
  2. 2. If needed, we audit your (and your competitor’s) sites and content to identify the highest potential opportunities for improvement and increased traffic.
  3. 3. Then, we’ll create a plan to maximize your in-house resources with supplements from our a la carte offerings. You can do what you do best and we’ll handle the boring stuff.
  4. 4. We’ll send you a report outlining your monthly improvements, as well as opportunities for further growth with link building or new content.
  5. 5. You’ll kick yourself for not joining the community from the start, since you could’ve been saving 15% all along and kept up to date with the latest SEO case studies (coming soon).

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What Clients Say…

Create a winning content pillar strategy.

Cutting through the noise of content is a tough challenge. By 2025, the World Economic Forum estimates that 463 exabytes of data will be created each day globally. How do you compete against that? How do you reach your target audience without getting lost in a sea of content that it has access to? How do you compound your efforts and organic search traffic over time? Let State of Digital Publishing help devise and execute with a comprehensive content strategy service.

Whether you are trying to generate more subscribers, spread awareness about your brand, or drive more organic traffic onto your page, you first need to develop a content strategy. A great content strategy helps content creators create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. An effective content strategy service helps plan and builds the content from the ground up in advance so that you are not in the position of having to rewrite and optimize a given article.

For most websites, evergreen content should be one of the pillars (but not the only one) of any successful SEO strategy. The key resides in finding a balance between producing evergreen content that provides a long-term steady source of traffic and taking advantage of short-term trends and fresh keywords with explosive search volume. When thinking specifically about SEO, evergreen content has several key benefits that have a positive impact on your SEO, such as links, authority and traffic.

Much like with any other area of marketing, in order to get measurable results, you must first create a blueprint of getting there. This blueprint should clearly break down your goals, KPIs, collaterals, milestones, keywords, themes, promotional channels, etc. Without it, you end up with disconnected topics that can’t be properly measured, improved, or built on each other. Writers and editors must also make sure that they structure the content that reflects how search engine users are looking for it, otherwise, it won’t rank and stand on its own two feet (since it does not match user intent).

A content strategy is created to help publishers plan and prepare for new website traffic and conversions for a media property. As such, it is created to achieve measurable results with a narrowly defined target audience. To do that, you need to identify the topic pillar and clusters of your content strategy. To properly execute this, a thorough understanding of the marketing persona’s needs, a content calendar that caters to those pain points, and a way to reach the audience via various promotional channels are needed.

If there are certain areas you feel that you have clearly covered, then, consider an a la carte content strategy service in order to fill the missing gaps.

A content strategy framework is simply a plan of attack about how and for who you will be creating the content for. Popularized by Hubspot, the topic cluster and pillar approach are where you start with the main topic (called a pillar) and then create several hyperfocused related pages that all link back to the core pillar page. The benefits of doing this are improved longtail organic search traffic, better internal linking and site architecture.

A content strategy framework will consist of the following deliverables:

  • A clear understanding and description of a target audience,
  • A set of goals, KPIs, and milestones,
  • A content audit to benchmark and review existing content performance
  • A system to track progress,
  • A list of keywords and keyword mapping
  • A content calendar,
  • A map of the workflow and division of responsibilities,
  • Promotional channels.

Let State of Digital Publishing help you formulate this for you end to end

A content strategy plan starts with identifying business needs and target audience. This serves as the base, on top of which you will be adding elements like building blocks. You will need to conduct research to understand what your audience is most interested in, create a list of keywords, identify your audience’s behavior patterns on social media and other promotional channels, then create an editorial calendar, setting realistic goals for each step in your strategy. It should allow for experimentation and adjustments to maximize the results.

Readers are spoiled for choices. They are used to finding answers to their questions in a matter of seconds. That’s why now, more than ever, you should strive to offer your readers real value through your content. Valuable content provides readers with up-to-date information. It answers their questions in full by matching their search intent, educates them, and makes them want to go back to you as a reliable source of information.

Deliver stronger results for your clients. Become an Agency Partner

As client needs vary broadly and grow rapidly, agencies need partners that pay attention, provide active support, innovate, and don’t step on their toes.  Let State of Digital Publishing help you focus on your day to day with meaningful results. Talk to us about our special partner agency discounts.

Get Your Custom Quote

Contact us to schedule your meeting and to receive your FREE content strategy audit. No obligations, just a detailed strategy.

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