Jen Thoroughgood is the\u00a0 Chief Product Officer of Zapnito.\r\n\r\n \r\n\r\nWHAT LED YOU TO START WORKING IN DIGITAL\/MEDIA PUBLISHING?\r\n\r\nMy dad ran a small publishing company, so I grew up copyediting, packing magazines in boxes, and taking subscription orders. I never wanted to do anything else.\r\n\r\n \r\n\r\nWHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?\r\n\r\nOur customers are my priority, so I always start the day by working on the things they need from me. The rest of the day will be a balance of product management --- research, feature scoping, testing, and roadmap planning, customer account management --- everything from replying to support tickets to working with our customers on product strategy, to helping run the business with Zapnito\u2019s co-founders Charles and Jon. Working in a start-up means no job is too small or too big and there is a lot of variety, which I like as I\u2019m easily bored.\r\n\r\n \r\n\r\nWHAT DOES YOUR WORK SETUP LOOK LIKE? (YOUR APPS, PRODUCTIVITY TOOLS, ETC.)\r\n\r\nNothing happens in my world unless it is on Trello. We run our agile development process and customer support using it, accompanied by Zendesk for support ticketing, and my own to-do list is Trello-based. GoSquared is essential for user analytics and marketing automation. Slack for team communications and Google Drive. My life is run by Google. We use our own Knowledge Networks platform for networking and marketing, including for video calls. We\u2019ll probably move off Slack when we launch our \u2018conversations\u2019 feature this month.\r\n\r\n \r\n\r\nWHAT DO YOU DO TO GET INSPIRED?\r\n\r\nI read --- Digiday and Nieman Lab are favorites for understanding the opportunities and challenges faced by our customers. I try to keep up to date with new software using Product Hunt (but there is a lot out there). But perhaps most importantly, I speak to our customers and do market research to understand them and their customers. There\u2019s no substitute for the unfiltered feedback you get.\r\n\r\n \r\n\r\nWHAT\u2019S YOUR FAVORITE PIECE OF WRITING OR QUOTE?\r\n\r\nI\u2019m not a fan of pithy quotes, to be honest. Social media has made even the most profound statements seem trite. This Wired piece on Facebook is the best thing I have read in ages. I\u2019ve read it three times now. There is so much in there for our publishing customers, for us as a software company and for me as a Facebook user (albeit a very occasional, reluctant one).\r\n\r\n \r\n\r\nWHAT IS THE MOST INTERESTING\/INNOVATIVE THING YOU HAVE SEEN ON ANOTHER OUTLET OTHER THAN YOUR OWN?\r\n\r\nI\u2019m lucky that our customers are always publishing fascinating things on their sites. I\u2019m particularly enjoying Springer Nature\u2019s Grand Challenges site right now, it's all about how to tackle some of society\u2019s biggest problems.\r\n\r\n \r\n\r\nWHAT IS THE PROBLEM THAT YOU'RE PASSIONATELY TACKLING AT THE MOMENT?\r\n\r\nPart of our reason for being at Zapnito is to fight back against the very worrying anti-expert trend we have seen over the past few years. We really need to get back to trusted sources of expertise.\r\n\r\n \r\n\r\nDO YOU HAVE ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS WHO ARE JUST STARTING OUT?\r\n\r\nLearn to code. Media and technology firms will continue to converge and you\u2019ll be at a big advantage if you understand what the developers are talking about. I am getting better but a lot of it is still Greek to me.